Course details:

Tuesday 30th June and Wednesday 1st July

9.15am - 3:30pm

Exclusive and limited spaces.

Held at: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

It is for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.

Course Level

The workshop is perfect for those that have an active participation in SEO on a business website (whether that be as a manager or technician) or for those that are entirely new to the discipline.

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

Both theoretical and practical the course takes you from beginner/intermediate level understanding of SEO and you will leave knowing all of the following:

Day 1 Course Overview:

What is SEO & How Search Engines Work?

The importance of Google for today’s businesses

What is SEO?

How do search engines work?

The anatomy of a search result

The evolution of search

Building blocks of SEO (The Plan, The Site, The Content, The Signals)

Keyword Research

Keyword research

Short vs Longtail

Keyword Themes & Topic Modelling

Keyword Grids

Keyword Selection Metrics

Keyword Identification

Keyword Planner Tool

Competitor Analysis

SERP Analysis

Identifying longtail search queries

Content & On-page optimisation

SEF URLs

Titles and Meta Descriptions

Page Theming – creating a relevancy trail

Image optimisation

The importance of internal linking

“Fresh” Content

Grammar and Spelling

Content Duplication & Thin Content

Unique/Exclusive Content

Avoiding Penalties

Hidden Content

Identifying Duplicate content

Managing duplicate/thin content

Canonical tags

The importance of redirects

Noindex directive

Keyword cannibalisation

Content Strategy

Day 2 Course Overview:

The Site (Technical SEO)

Dedicated to learning about how to make Google love your website.

How websites work

Domains and Protocols

Important HTML tags (Head/Body/Title/Meta/Hx/P/A/xL)

Inaccessible content (Ajax/Flash)

Domain age

An introduction to Google Search Console

Advanced Search Queries – Search Index Analysis

Server Responses

Site Integrity and Uptime

What is a Robots.txt?

Sitemaps

Pagespeed – influence on ranking

Secure vs Non-secure websites

What is Schema Mark up?

What is the canonical Tag?

What is Rel prev/next?

Handling faceted navigation

What is Href Lang tag?

Whois?

W3C What?

About Footprint Digital (https://www.footprintdigital.co.uk)

Helping Businesses Make More Money Online

Footprint Digital helps businesses make more money online. Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, itsu, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms. Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.