JumpLeads Marketing Council is for business owners who meet monthly in Leicestershire & Nottinghamshire to improve their marketing skills, knowledge and get their marketing done.
Every month we look at one aspect of marketing...this month it's all about running Facebook campaigns that actually make you money and grow your business.
How To Make Money From Facebook Marketing - 'retargeting is the magic sauce'
Making a sale is a process.
Studies have shown that up to 98% of your visitors leave your website without converting. Your savvy, discerning customer will now take several steps (according to Google sometimes up to x30!) before deciding to buy from your business.
Retargeting helps you tackle this problem head on.
It allows you to target and serve ads only to people who’ve previously visited your website, used your mobile app, or in some cases, previously bought from you.
This means you can be very strategic and efficient about who you’re reaching and where you’re spending your marketing budget.
For Facebook to really work for your business you need to get retargeting sussed. You'll be shocked how simple it is.
Retargeting gives you a ‘second bite of the cherry’. You can send highly targeted ads to exactly the right people. And in most instances your competitors won’t know anything about this.
We’re calling retargeting the ‘magic sauce’ that gives every size business an unprecedented opportunity.
In this session we're sharing how you capture this opportunity on Facebook.
It’s not hard to do. It’s not hard to set-up. We'll explain all.
With 'how to' practical videos from our very own Julia, you'll leave ready to utilise this 'magic sauce' throughout your Facebook marketing and finally earn some money from all that 'social time'.
Look forward to seeing you there,
Julia & Paul