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How to make the most out of international exhibitions and events

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Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

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HOW TO MAKE THE MOST OUT OF INTERNATIONAL EXHIBITIONS & EVENTS

Scottish Development International are running a dedicated workshop on Friday 22 September 2017 in Glasgow designed specifically for companies in Pharmaceutical Services, Medical Technology and Chemical Sciences to maximise the benefits from their attendance at international events and exhibitions.

The workshop is designed for both pre-revenue and early stage exporter companies attending international exhibitions, events and conferences for the first time, or as a refresher for companies who have previous experience of international exhibitions in the sector, to help improve your planning and preparation prior to attending to ensure you get the most out of your international event attendance.

The workshop will run over a day, from 9.30am – 5.00pm, and attendance is fully funded by Scottish Development International.

The workshop is designed to assist companies ensure their attendance at targeted international exhibitions and events is maximised; they have a compelling elevator pitch in place, and they are able to use all the marketing and social media tools available to promote their presence at the international event and get in front of the key people and companies they are targeting.

Benefits of attending the workshop include:

  • Having the opportunity to hear how other companies have approached and benefitted from exhibition attendance as part of their export growth
  • Providing you with a concise international exhibition and marketing plan and model for your business to get the most out of key international exhibitions
  • A compelling elevator pitch that will really promote your business to your targeted international audiences
  • Hearing about SDI and SE Life Sciences and Chemicals support and initiatives available to you

Agenda

  • International Exhibition Research & Preparation – how do you go about research, finding and preparing for the important international exhibitions, conferences and events for your business – and once there, making sure you make the most of each one.
  • An Elevator Pitch that Gets Results – you need to stand out from the crowd and ensure you get your key messages across to your audience – the workshop will take you through how you get pitch perfect for your international customers.
  • International Event Marketing – will ensure you are aware of all the marketing and social media tools available and how to use them most effectively to get noticed at an international exhibition.

Here's how we helped companies prepare for recent international exhibitions and international market visits:

  • “Very strong content, and has focused our thinking and preparation for the visit” Royal College of Physicians & Surgeons of Glasgow (Middle East Market Visit Preparation Workshop, October 2016)
  • “Lots of good ideas to improve/protect/market our business more online and in preparation for events. Pitching better will drive better value from exhibitions”, Booth Welsh (Exhibition Preparation Workshop, January 2017)
  • “It certainly helps make us more prepared for international events and exhibitions”, A2E (Exhibition Preparation Workshop, January 2017)

Meet the experts

The workshop will be delivered by David Gass and Stephen Whitelaw of Upper Quartile. Guest speaker Mel Sherwood will take you through how to create and deliver the Pitchtastic Elevator Pitch.

David Gass - facilitator

David is the lead partner for Upper Quartile in the delivery of its export support programmes for SDI, and has worked extensively in the international market place over the last 20 years. He has led the delivery of over 80 Preparing to Export workshops, and worked with a range of clients and sectors in Scotland in developing their export proposition and sales, including how companies can best prepare and get the most out of international exhibitions, events and market visits. A Fellow of the Chartered Institute of Marketing, David also works extensively for the United Nations International Trade Centre in Geneva.

Stephen Whitelaw - facilitator

Stephen is an industry influencer on both sides of the Atlantic on web & internet technologies, social media, and e-brand building. A regular keynote speaker to Fortune 500 companies such as Google, Cisco, Microsoft and GroupOn, he has extensive international experience having setup companies in USA, UK, The Netherlands, Russia and Malaysia over a 10 year period. Stephen has worked with a large number of companies in multiple sectors helping them to develop both international marketing strategies and business export plans.

Mel Sherwood - guest speaker

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations. Mel’s background includes over 20 years’ experience in public, private and not-for-profit organisations in Australia and the United Kingdom, and she has also worked as an actor, presenter and singer.

Cost

The workshop is free to Scottish companies and is part funded through the European Structural and Investment Funds (Investing in a Smart Sustainable and Inclusive Future). You should note that this support is a form of state aid, and on attendance it will count towards your overall De Minimis allowance.

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Location

Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

View Map

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