Monday, 2 June

'How To' make your idea into a story (with Dan Deeks-Osburn)

Monday 2nd June | 5pm-6pm BST | Online

By APG | The Home for Planners & Strategists

Date and time

Mon, 2 Jun 2025 09:00 - 10:00 PDT

Location

Online

Refund Policy

No Refunds

About this event

How to make your idea into a story

What makes a news story different from a brand idea and how do you earn attention from journalists?

We get it. Budgets aren’t getting bigger. Every agency needs to reach more people with less media budget. On top of that, leadership keeps talking about wanting to “impact culture.” No wonder every team in the cross-agency working group is working up earned ideas for the back of the deck.

This ‘how to’ will dig into what makes a news story different from a brand idea, and how you can actually earn branded attention from journalists.

This session will be led by Dan Deeks-Osburn, Head of Strategy at Mischief

Event Details:

Date: Monday 2nd June 2025

Time: 5pm-6pm BST

Platform: Zoom

Tickets*:

APG Members = £7.50+vat

Non Members = £40+vat

*tickets are non-refundable

Organised by

APG | The Home for Planners & Strategists

The APG is a membership organisation that promotes smarter thinking. We’re a community of planners and strategists in marketing and communications, based in London but with international reach. We believe in the power of strategy to solve business problems and transform brands and the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

To find out more about membership, email Molly@apg.org.uk

For more about the APG or to get involved, please contact our Director, Sarah Newman - sarahnewman@apg.org.uk

£9 – £48