Under the expert guidance of Henny Maltby from Pink Elephant Media, this email marketing course will teach you how to create an email marketing strategy that grows your business. From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.
The course is suitable for business owners and those working in marketing and sales. Whether experienced or a beginner, this will help you get the most out of email marketing.
What should you bring:
Please bring your laptop, a notepad and anything else you might need to get the job done – we want you to make the most of this workshop!
What the course will cover:
- Evaluate the use of email as a marketing tool for your business
- Set objectives and messaging strategies to achieve the right results
- Understand what, when and how to measure
- Explore the opportunities for harnessing technology and wider channels
- Improve email marketing efficiency through segmentation techniques
- Introduction to success factors for email marketing
- How to grow you email marketing list
- Selecting an email service provider
- Goal setting for email campaigns
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Email analytics
Tickets are free* for Cheltenham BID levy paying businesses and a £20 charitable donation for non-levy paying businesses. With a maximum allocation of 2 tickets per business.
*While these tickets are free to attendees, please be aware that each one represents a real cost to the BID. We kindly ask that if you reserve a ticket, you honour your commitment to attend. No-shows prevent other businesses from taking advantage of the opportunity. Due to a high number of non-attendances at previous events, failure to cancel your ticket with at least 48 hours’ notice may result in restrictions on your ability to register for future events. We appreciate your understanding and cooperation in helping us deliver successful events for everyone.
