£86.61 – £107.04

How to MASTER MailChimp

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Location

Banyan Ilkley

12-13 Brook Street

Ilkley

LS29 8AA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Learn how to use one of the most popular Email Marketing platforms for your #girlboss biz in this hands-on workshop delivered by Rachel from Shoo Social Media www.shoosocialmedia.co.uk (ilkley Biz award winners in 2017). Master MailChimp from the basics of lists and campaigns to more advanced features that let you put your email marketing on auto-pilot!

The course will be delivered over 2 evenings in February at Banyan Bar in Ilkley (you will need to attend both evenings to complete the course).

Session 1 - Tuesday 6th February, 6.30-9.30pm

Session 2 - Tuesday 20th February, 6.30-9.30pm

After the course you will be able to:

  • Set up a campaign on MailChimp using your own design
  • Import lists of data and segment them into groups that can be targeted separately
  • Schedule automatic emails through MailChimp's workflow feature
  • Report on the success of your campaigns and make improvements for the next one

The course will cover:

  • Creating a list
  • Importing a new list
  • Difference between Lists and Groups
  • Importing email addresses
  • Creating segments to target email campaigns
  • Setting up a campaign – step-by-step
  • Choose a design / layout / template
  • Customising a Template
  • Creating your own email design
  • Editing the email (Uploading images, changing text, adding merge fields and links)
  • Testing and scheduling
  • Creating an opt-in form for your website, blog or Facebook page
  • Automation – using Workflows
  • Setting up a workflow to automate email campaigns
  • One-off welcome email
  • Series of emails
  • Reporting on the campaign
  • Interpreting reports
  • Tracking campaigns in Google Analytics

The cost is £80 for members and £99 for non-members.

*Tickets are non-refundable

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Date and Time

Location

Banyan Ilkley

12-13 Brook Street

Ilkley

LS29 8AA

United Kingdom

View Map

Refund Policy

No Refunds

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