Think about Oatly and McDonalds. They are two brands that produce and sell products wildly different from one another. One sells burgers made from animal products, while the other produces vegan milk alternatives. And yet, though they couldn’t be further apart in terms of brand identity, each of them uses social media to consistently and effectively communicate this identity.
Social media is an extremely powerful tool when used correctly. Marry it with concise storytelling, and you might just discover the secrets to an impactful marketing strategy. Luckily, you don’t need to learn by trial and error alone: in this hands-on masterclass with Eleni Stefanou, former social platforms editor for The Guardian, you will learn the fundamentals of storytelling for social media - and then how to build out those fundamentals into a compelling and brand loyal strategy.
You will discover what meaningful storytelling looks like on social media, how to think creatively for variant social media formats, and how to authentically engage with topical conversations without succumbing to short-term engagement incentives. Crucially, you will unlock the power of storytelling to confidently and continuously develop your strategy, ultimately connecting with your audience - and encouraging it to grow.
Course Content
- How to use storytelling to establish an emotional connection with your audience
- How to utilise visuals to create a lasting impression (understanding visual hierarchy, leveraging free tools & resources)
- Understanding format, structure and the importance of the element of surprise
- Participating in topical conversations without jeopardising your authority and authenticity
This course is for ...
- Marketing and social media professionals who are looking to improve their strategy and engagement
- Small business owners who want to understand how to use social media to speak to their audience
You will be sent a link to the webinar 2hrs before the start time of 10am (GMT).
Tutor Profile
Eleni Stefanou has worked in digital media for 14+ years. She worked at the British Film Institute establishing a social media strategy and producing digital content before joining The Guardian. As social platforms editor, she led a team of producers tasked with developing new formats and adapting stories for audiences across social media. She is a writer, content creator, digital strategist and photographer.
Course Details
- Date: Tuesday 2 November 2021
- Time: 10am-1pm (GMT)
10am GMT | 11am CET | 2am PT | 5am ET
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.
Full course and returns information on the Masterclasses website
