How to Maximise Your Online Conversions: Best Practices for 2021

Not generating enough sales from your website? Are you looking to generate a higher return from your website and turn clicks into sales?

In this session we’ll talk through the best practices to get your website working for you and generating more sales. This session is suitable for any business, whether you sell directly online or not, as we focus on generating conversions whether that be through a checkout or a phone call. We’ll explore the buyer journey, what online visitors are expecting, how to keep your website visitors engaged and ensure they convert. You’ll leave this session with a toolkit on how to optimise your website to maximise conversions and ensure that your website is working for you.

Your speakers:

Claire Daniels, CEO at Trio Media

Claire specialises in transformational growth through marketing and is currently heading up a fast growth digital marketing agency in Leeds. Claire’s experience is in international strategic marketing with a particular focus in the tech industry. Claire has most recently been voted as Most Influential CEO of the Year in Leeds and also co-hosts two podcasts.

Joanne Burman, Head of Strategic Marketing at PureClarity

Joanne has over 20 years’ experience in Digital Marketing, Ecommerce Growth and Project Management working across Retail, Healthcare, Financial Services and Digital Agency sectors. This experience has allowed Joanne to fully understand the challenges faced by e-commerce businesses and provide effective strategic solutions to enable businesses to grow. Jo currently heads up PureClarity’s Marketing and Partnerships Strategy, building thought leadership and strategies to help e-commerce businesses grow online.