Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your colleagues that are required for you to do your job.

While tools like Google’s Analytics, Google Ads and Search Console alongside data from email reporting give you a wealth of information, this can be hard to decipher and even harder to translate into terms that people who don’t specialise in marketing understand. Data does not equal insight on its own and is rarely actionable. It’s how you manipulate data that points you in the right direction, of what is working and what can be improved upon.

In this session, we will give you ways to:

• Identify business goals, KPI's and targets to report against in your marketing activities
• Set up tracking that allows you to monitor performance against your targets
• Optimise Google Analytics
• Set up reporting that isn't overwhelming and just gives you the most important information
• Access the templates and tools we trust most
• Report on the quality of different channels
• Monitor your performance in search engines
• Highlight key takeaways from your reports in a few, easy to digest sentences

This is an interactive workshop so please bring laptops and ensure that you have the login to your Google Analytics account. You'll be given access to our wifi and power ports.

If you don't have Google Analytics set up and on your website, let us know before the event and we will do what we can to get you set up or refund your fee.

Results

Delegates will leave with:

• Actions to start measuring your digital marketing tomorrow
• A list of resources to use after the workshop
• Their questions answered
• PDF slide deck from the event in paper and email form

What others have to say:

"Very informative session - certainly have a lot to go away with and most importantly put into practice"

"Very useful seminar with knowledgeable presenter"

"Highly informative with good interactivity to allow knowledge sharing"