How to Measure Multi-Touch Attribution Across The Customer Journey

We’re back with the next event in our Sessions with Scale series: Measuring Multi-Touch Attribution — from Clicks to Conversions.

Join us for an evening of networking, food, drinks, and a panel discussion on marketing attribution, multi-touch reporting, and proving ROI.

Attribution is one of marketing’s toughest questions: what’s really working, what’s driving conversions, and how do we measure impact across channels?

This session explores how to measure attribution across touchpoints, connect it to ROI reporting, and use insights to inform your strategy.

What we’ll cover

Our panel will unpack the big questions and practical solutions, including:

• How to measure attribution across the customer journey
• What metrics matter (and which ones don’t)
• A CMO’s take on what attribution really means for budgets and strategy
• How a leading brand is nailing attribution reporting
• Step-by-step: building attribution reporting in HubSpot

On the panel

• Shachar Radin Shomrat, Chief Marketing Officer at Buildots, who'll bring the strategy and budget perspective
• A brand guest speaker (tbc), who'll share their real-world attribution playbook
• Joe Batten, Founder of With Scale, who'll show you how to set up attribution models in HubSpot and put them to work

You’ll also get the chance to connect with other RevOps, Sales, and Marketing leaders.

This is part of our RevOps With Scale community—the UK home for all things RevOps. Whether you’re wrestling with reporting right now or just curious about making attribution more than a buzzword, you’ll leave with practical takeaways you can apply the very next day.

See you there! 👋

The With Scale Team

P.S. As always, there’ll be plenty of food and drinks—so come hungry (or thirsty). 🍷🥙