In this high impact two-hour session, we'll explore the benefits of content marketing for your business and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.

You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.

We’ll also cover:

• Factors transforming buying behaviour today
• Auditing your existing website and content
• Developing audience personas to improve engagement
• The cornerstones of compelling content: copy, audio, video, imagery
• Planning and executing an editorial calendar

Fully funded, this session is being delivered as part of the GetSet Solent programme, which is a two-year business support programme part-funded by the European Union. GetSet Solent offers specialist, free support to help businesses with the potential and ambition to grow, through a range of workshops, 1:1 support and access to a grant programme.

Please ensure that you are located within the Solent region by clicking here before booking your session as only eligible businesses can participate in the programme.

To help you get the most from these sessions, you will be asked to complete an Enrolment Form in advance. The session will be delivered via Zoom and full instructions will be provided to you within 24 hours of the start of the session.

Please ensure that if you are unable to attend the session, that you let us know so that we can allocate this place to another participant.