How to Optimise Your eCommerce Business to Grow International Sales
Monday, 26 September 2016 from 08:30 to 14:30 (BST)
Leveraging eCommerce to scale your online business is fast becoming an essential, not just desirable tool for increasing sales both at home and abroad. This workshop has been carefully designed by an international eCommerce specialist to help you, a B2C export-ready SME, increase sales for your web shop, as well as develop your overall digital skills and knowledge.
You will hear from a range of expert speakers covering what you need to know about foreign currency, VAT, fulfilment and international eCommerce, sharing their knowledge and insight to help create or develop your international online road map. You will also have the chance to hear from a local business that has achieved online global success, where they will be sharing with you their experiences and tips to help you write your own success story.
Topics covered on the day include:
• Heading for Brexit - what we think the UK’s decision means for overseas trade
• The essential guide to EU VAT & eCommerce
• Profitable eExporting – research, considerations, choices and implementation
• Building your international brand online
Through practical break-out sessions run by eCommerce experts, you will learn how to:
• Evaluate your e-exporting potential
• Raise brand awareness in overseas markets
• Test global waters without major investment
• Reach customers who would not otherwise know about your products and services
• Turn your website visits into conversions
• Improve customer service by analysing online data
The size of the global cross-border eCommerce market is forecasted to grow to US$1 trillion by 2020. Selling in a digital environment where consumers know what they want and when they want it, makes it crucial to have the correct processes in place to get your products and services to overseas markets on time.
08.30 – 09.00 Registration
09.00 – 09.15 Welcome Susan Roe, Department for International Trade
09.15 – 09.35 Heading for the Brexit, Neil Parker, Director for FX Market Strategy, Nat West. What we think the UK’s decision means for economies and markets.
09.35 – 09.55 Profitable eExporting Frank Van den Berg, MD, Sale Supply Ltd
09.55 – 10.15 EU VAT & Ecommerce – The Essential Guide. Claire Taylor, Simply VAT
10.15 – 10.45 Case Study – building brands Stephen Shortt, Spark Brands
10.45 – 11.05 Refreshment break
11.05 – 13.20 Break out sessions
13.20 – 13.30 Next Steps, Susan Roe - DIT followed by a networking lunch
Successfully sell through global eMarketplaces with Matt Crowson, The Modern Man
Use digital tools to transform your online exporting with Roger Jones, Actionable Insight
Convert your international website visits into sales with Frank Van den Berg, Sale Supply Ltd
Use digital marketing techniques to make brand impact overseas with James Pennington, P-Tech Ltd
Don’t miss this opportunity to take your eCommerce business to the world, register your place today.
Please note: Due to the content and limited number of places available, priority for this event will be given to export-ready/exporting SME brands, retailers and online merchants. It is not suitable for intermediaries or agencies offering translation, legal, financial, website or digital marketing services.
When & Where
Department for International Trade South West