How to Persuade Buyers to List Your Food or Drink Product

The truth is, buyers aren’t just looking for a great product. They’re asking themselves:

• Will this sell quickly enough?
• Will it grow my category rather than duplicate it?
• Is it different and easy to understand on shelf?
• Is there proof customers want it?
• Does it fit the trends shoppers are looking for?
• Can this brand support the listing and supply reliably?

In my upcoming webinar, you’ll learn:

• What buyers really want to see
• How to present your product’s uniqueness in a way that resonates
• How to prove demand with testimonials, data and trends
• What makes packaging and messaging buyer-ready
• How to address objections around pricing, margins and supply

Learn from the expert

Jo Densley is the founder and director of Relish Food Marketing, a food and drink marketing agency she launched in 2011 focused on helping start-up and small food and drink businesses grow with "joined-up" sales and marketing strategies. With over 25 years of experience in the food industry, Jo has guided more than 350 clients - spanning 30+ different food and drink categories - in developing effective sales and marketing plans, gaining listings, and accelerating their growth through coaching and mentoring.