Actions and Detail Panel
How to plan a campaign
Thu 20 July 2017, 09:30 – 12:30 BST
Promotional campaigns can often be time consuming and complicated. It takes time, precision and plenty of planning.
This section of The PR PROgramme will help you gain the knowledge and expertise needed to plan and implement an effective PR campaign that will not only raise the profile of your business but also deliver real, measureable results for you to drive it forward.
What will you learn?
By attending this session on Thursday 20th July 2017, I’ll explain how to plan and deliver a multi-layered campaign. During the three hour session, you will be given guidance on:
- The step-by-step process of planning a campaign.
- Defining your goals.
- Getting your messaging right.
- Targeting your audience.
- Key issues to consider.
- Your communications mix.
- Creating a content / editorial calendar.
- Measuring your activity.
Who will benefit from attending?
Business owners and in-house PR / Communications Executives are ideally placed to attend this workshop. All attendees will receive handy templates on how to manage a campaign focusing on the issues discussed.
Free parking and refreshments will be included at John Buddle Business Village in Newcastle upon Tyne, so please make sure you save the date for this exciting opportunity to discover how to plan a campaign.
How to book:
Tickets are £75 (plus Eventbrite booking fee) per person.
For more information on The PR PROgramme and the discounted packages available visit www.kdcommunications.co.uk/pr-programme
Get involved in the conversation online using the #PRPROgramme.