In this one-hour webinar Roberta Beattie, Digital Culture Network Tech Champion for Websites, will outline processes and techniques to help you define and plan an effective and engaging content strategy for your website.

Using analytics and other tools you can find out how your content is currently being accessed and how often. Roberta will show you how to use that information to plan website content which will attract new visitors and retain your current audience.

You will learn:

• What a content strategy is
• Where to find content opportunities
• How to create engaging content
• How to create content that attracts new audiences
• How to create content that resonates with your audiences

What level is it?

Beginner to intermediate - This webinar is mainly aimed at beginners, however if you have a basic grasp of how to access data from your analytics account, you will still find it useful. We recommend watching our Google Analytics for absolute beginners webinar beforehand.

What type of webinar is it?

Practical demonstration using presentation slides and the screen-share function. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

This webinar will be live captioned. If you have any other access needs, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk. We ask you give a minimum of 10 days’ notice where possible.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn.

You can also ask questions on the day using the Zoom live stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for arts and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Questions?

Please email us on digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit digitalculturenetwork.org.uk/ask-a-tech-champion/ or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.

IMAGE CREDIT

Photograph © Chris Webb: Facebook @Chriswebbphotography, Instagram @chrispicasso, Twitter @chriswebbphoto