Summary

Pricing is a crucial issue in successful (and profitable) exporting. This Virtual Learning course is designed for marketing/sales/export sales managers and will equip participants with skills to 1. Accurately evaluate the costs relating to your products, 2. Calculate the true costs of exporting your product to your customer and 3. Use pricing as a key element of your marketing strategy to boost sales and profit.

Description

This course has been revamped as a Virtual Learning session - not to be confused with a webinar - it's as interactive and engaging as our face to face offererings and is an excellent way to learn how Pricing can make the difference between success and failure, profit and loss.

The course focuses on the strategic use of pricing in exporting, and provides participants with key skills to research competitors, determine the strategy for the market and how price should be used to achieve short term and long term objectives.

The course also explains how to accurately calculate a product’s cost, and in particular the specific costs related to exporting, such as shipping, compliance, clearance, preparing goods for export and product modification.

The course material includes:

Understanding how to calculate the costs of physically exporting a product (including for example, essential product and packaging modifications)

Why “route to market” strategy is important in setting prices (for example when working with agents or distributors)

Overview of marketing strategy techniques

Examples of specific pricing strategies and circumstances in which they are effective.

Certificate and CPD points available upon completion of this course.

To enjoy the full benefits of this remotely delivered session, please ensure that you have an Internet enabled computer and telephone (for log-in purposes).