Getting your pricing right is one of the most challenging, yet rewarding parts of running your business.

In this session, we’ll show you how to price your products and services in a way that will increase demand and provide you with greater financial freedom.

We’re delighted that pricing expert Ben Johnson of Ten Percent Better will be sharing his extensive commercial expertise and his pricing manifesto, along with practical tips and strategies you can implement immediately.

In session, we’ll be exploring the following questions and more:

• What do businesses get wrong about their pricing?
• Is pricing an art or a science?
• How to you price your products and services based on value
• Should I have a different pricing strategy based on whether I'm a start-up or a mature business?
• If a potential client says my prices are too expensive, what can I do to overcome this?
• How often should I review my pricing?

To ensure you get maximum value from the session and give you lots of quality strategies and tactics, we’re prerecording an interview with Ben which we’ll be releasing on our dedicated CIPD London You Tube Channel within our CIPD Central London Freelancers Group playlist shortly. The video will give you great strategies for increasing your profits. You can also access Ben’s Happy Pricing Manifesto here. This gives 10 key principles for more effective pricing and much more!

During this session, we’ll be asking you to share your experiences and inviting you to think through some of the key aspects of your pricing strategy with your fellow freelancers and consultants. We really want you to develop a support network of like-minded individuals, so we’ll be encouraging you to connect with other freelancers and consultants during the session.

This is part 2 of a 4 part series designed especially for freelancers and independent consultants. We’re running these sessions to engage, inspire and motivate you during these challenging times.

Here is the content for all 4 sessions we’ll be running between October through to early 2021:

• Session 1: How to Create Products and Services Customers Want (Delivered: 13 Oct). Interview from this session with Philip Chantry via: https://youtu.be/hvHS-llwB9w
• Session 2: How to price your products and services
• Session 3: How to build your marketing processes to create demand
• Session 4: What are the essential activities for succeeding as a freelancer or independent consultant?

Timings:

09:30 - Start of the session

11:00 - Closing

Please note:

1. Webinar joining instructions will be sent to you 2 days before the event (with further reminders 2 hours prior to the session and 10mins prior to the session).
2. The webinar will start at 09:30 and run for about 90 minutes.
3. We will record the webinar and will share will people afterwards. We will be using the recording to upload it to CIPD channels.
4. The chat function will be used for participants to engage with the webinar, rather than audio and video, so just be mindful of the login name you use and ensure you are happy for other people to see this.
5. Professional photography and video production may be taking place at the event, and these images and videos may be used on future promotional materials for CIPD.
6. By attending the event, you are giving your consent for your image to be used on any CIPD promotional materials.