Actions and Detail Panel
How to prove early ROI on your customer experience platform
Thu 18 May 2017, 18:30 – 22:00 BST
As marketers, we make significant upfront investment into customer experience platforms, with huge pressure from day one to prove ROI to our boards and senior team. Often, it takes up to 12 months to deliver large design and implementation projects. So how do you deliver early ROI to your senior stakeholders?
Join us to hear from our panel how you can deliver results to your board, faster.
You will leave this event with simple actions to take away and implement into your business.
You will learn:
How to get boardroom buy-in to metrics such as cost savings and efficiencies
How to prove the value of digital through continuous optimisation and improvement
Why measurement should be at the centre of your thinking to ensure you are able to hit KPIs
Why extensive situational analysis is needed to gain an understanding of your customers’ world and drive early ROI
Our panel is made up of a mix of industry experts, giving you a unique opportunity to gain insight from agency, technology vendor and clients.
Paul Fennemore (Digital Marketing and Customer Experience Consultant, Sitecore)
Jon Holcombe (Lead Sitecore Consultant, Mando)
Vanessa Ashworth (VP Marketing Communications, Norican Group - Global Manufacturing business)
Richard Hatton (Digital Director (Contract), Together - UK’s leading specialist lender)
Come armed with questions to ask our expert panel and leave with real solutions to your current challenges.
How early ROI accelerated digital transformation in a digitally immature business
Richard Hatton, Digital Director (Contract), Together Money
Simplifying the customer journey
Jon Holcombe, Lead Sitecore Consultant, Mando
Vanessa Ashworth, VP Marketing Communications, Norican Group
Getting the marketing voice heard in the boardroom
Paul Fennemore, Digital Marketing and Customer Experience Consultant, Sitecore
18:30-19:15 - Registration & welcome drink/nibbles
19:15-19:20 - Welcome
19:20-19:30 - Richard Hatton, Together Money
19:40-19:50 - Jon Holcombe, Mando
19:50-20:00 - Vanessa Ashworth, Norican Group
20:10-20:20 - Paul Fennemore, Sitecore
20:20-20:45 - Panel discussion Q&A
20:45 onwards - Networking drinks
Date and Time
131 Great Titchfield St