Paulin Prifti of Paul Smith Publishing (a London based book publishing company handling both fiction and non-fiction) will share his experience of book editing, manuscript evaluation, preparing books for publication and handling publishing agreements.

Paulin will explore subjects such as: What are the crucial elements every publisher looks for in a manuscript? Common cover design and interior formatting mistakes and how to avoid them; Pricing eBooks and physical books and why pitching one against the other matters; The real truth behind bestsellers and why narrowing down your target readership matters and much, much more.