How to Raise Your Company's Profile - Workshop
£0 – £45
How to Raise Your Company's Profile - Workshop

How to Raise Your Company's Profile - Workshop

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Stanta Business Centre

3 Soothouse Spring

Saint Albans, United Kingdom

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‘How to raise your profile by achieving positive media and press coverage and gain more customers as a result’

in the Conference Room at STANTA Business Centre.

This workshop is aimed at small to medium size business and will be run by Laura Berrill, owner of The Laura Berrill PR Agency.

The workshop would include:

  • What the press is looking for

  • What to write and how to write it/structure a press release

  • What makes your business different/its USP and why should it be of interest to the press, editors and journalists

  • What is ‘spin’? What to say and what not to say to the press

  • The importance of good quality images

  • The importance of excellent spelling and grammar skills

  • How to impact with your message and get it across clearly and succinctly

  • Knowledge of how the press works – mostly in advance so give it plenty of time and be patient. PR doesn’t happen overnight

  • Top tips

  • How to position yourself as an expert in your field

  • Writing exercises

  • Q&As

Cost: £45            FREE for Herts Start Up Programme (HSUP) clients *


* HSUP gives any business up to 3½ yrs old 12 hours of business advice and training for free.  Make an appointment at STANTA to sign up.

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Date and Time
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Stanta Business Centre

3 Soothouse Spring

Saint Albans, United Kingdom

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