How to reach new customers by extending your brand

The Association of Women Art Dealers invites to you to join our expert panel as they consider how to go beyond standard marketing methods such as email lists and social media to reach new audiences. How can opportunities such as press coverage, podcasts, panel appearances and networking help you develop new relationships and benefit your art business?

Join AWAD Founder & CEO, Susan Mumford, when she discusses these topics and more with AWAD Members Ivy Brown (Ivy Brown Gallery) and Elaine Dye (Byre Gallery). Bring your questions for the Q&A at the end of the session.

Tuesday October 28th - How to reach new customers by extending your brand
11:00am Pacific / 2:00pm Eastern / 6:00pm UK / 7:00pm Central Europe/ 8:00 SAST

(Note: US times are 1 hour later than usual due to clocks going back in the UK & EU)

Top tip: 'Add to calendar' on the Eventbrite listing page to ensure the correct date/time is saved on your device. ZOOM link will be in order confirmation email.

Duration: 60 minutes.

**RSVP via Eventbrite is essential to access this event** Please select the correct ticket category.

How to access the LIVE event?

Immediately after registering for the meeting, you will receive details for accessing this event.

Unable to attend? Keen to access a replay?

Members and Friends of AWAD will be able to access the full replay afterwards in the Members'-only content of womenartdealers.org. (See info on joining via https://womenartdealers.org/become-a-member/)

Have other questions?

Get in touch with AWAD via info@womenartdealers.org. If curious about membership visit the website - https://womenartdealers.org/

SPEAKER BIOGRAPHIES

Ivy Brown, Ivy Brown Gallery & AWAD Co-chair New York-TriState Chapter

Founded in 2001, the Ivy Brown Gallery showcases contemporary art across all mediums. Driven by a deep commitment to the transformative power of art, Ivy Brown champions both emerging and established artists from around the world. She brings a distinctive perspective to the fine art world, curating thought-provoking and unconventional exhibitions that are both timeless and offbeat. At the heart of the gallery is Ivy’s mission: bringing unusual art to the people.

Elaine Dye, Byre Gallery, UK

Elaine Dye is the owner and curator of Cornwall’s Byre Gallery

Before falling in love with curating, Elaine worked in PR in the performing arts and media – including nine years with BBC Television. While living in Sydney, Australia, she developed a passion – though not a talent – for ceramics, and a growing appreciation for curating.

After returning to the UK, Elaine and her husband settled in Cornwall, where she completed a Master’s at the University of the Arts, Plymouth, specialising in curating. In 2014, she founded the Byre Gallery, which over the past decade has gained a reputation for its curated mix of contemporary craft and fine art, and is now recognised as one of the most inviting galleries in the region.

Elaine is also a mentor and coach to creative practitioners, runs the online course An Insider’s Guide to Gallery Success, and hosts the podcast An Art to It.

Susan Mumford, AWAD Founder & CEO

Susan is the Founder & CEO of AWAD. She is a sector-supporting entrepreneur for the art market. Arriving in the UK from the USA, Susan ran a London gallery from 2006-2011. When the art world entered a new dynamic following the 2008 credit crunch she founded AWAD in 2009. This was followed Be Smart About Art, an online professional develoment platform. In 2018, she co-founded ArtAML, a leading technology platform supporting the art market with compliance obligations.

ABOUT AWAD

The Association of Women Art Dealers (AWAD) - AWAD is an international not-for-profit network of women art dealers that facilitates business and collaborations between and for members at all stages of their career as business owners. All members operate to the Code of Conduct, and those attracted to the network are collaboratively-minded, forward-thinking professionals that operate with transparency and professionalism. Equality and inclusion are core to AWAD, and applications for membership are open to women / women-identifying art dealers (incl. gallerists and advisors) https://womenartdealers.org/