£179

How to Reach New Customers in Manufacturing

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Location

Seed Creative Academy

95 Humberstone Gate

Leicester

City Centre

LE1 1WB

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Overview

Chimps that mail; engines that search; being tagged, poked and then given cookies… what’s this digital marketing all about?


Do you have a website, and maybe a bunch of social channels, but are struggling to get hits? Or, more importantly, struggling to convert hits into leads and sales? The manufacturing industry is often a few steps behind when it comes to online innovation, so this workshop will help you to overtake your competitors by teaching you how to:

  • Segment your customers, clients, stockists or distributors

  • Plan your digital journey, campaigns and content

  • Understand which tools and platforms to choose from

  • Increase traffic to your site

  • Convert visitors into leads

  • Create an active sales database


Digital marketing is a cost effective, impressionable medium with a fast, unique ability to sell to a global audience. It’s not, however, a one-size-fits-all approach: our sector-specific course ensures the information is relevant to your business within the manufacturing industry. Our strategic and hands-on workshop will strike into the heart of the process.

Lunch and refreshments provided


Content

Marketing Basics:

  • Understanding your customer and segmentation

  • Developing a brand strategy

  • Planning a digital marketing strategy


Key Areas of Digital Marketing:

  • Websites

  • Social media

  • Video and content marketing

  • SEO (Search Engine Optimisation)

  • PPC (Pay Per Click) and paid reach

  • CRM (Customer Relationship Management)

  • Analytics


Topics Covered

  • Seed’s digital strategy and how it can work for your manufacturing business

  • How to profile and segment your customers to be more precise in your targeting

  • Understanding your business values and market vision to adopt a brand strategy that works for you

  • Understanding SEO as a method of business development and how it's incorporated into your overall digital strategy

  • Essentials of planning and building a manufacturing website

  • Understanding how to incorporate content marketing into your website and alternative channels which can be used

  • Choosing the right social channels for your business

  • Understanding advertising tools platforms, such as Google Adwords, ad exchanges, Facebook/Instagram sponsored posts and Google Shopping

  • Building a database of your customers and directly marketing to them

  • What tools to use for testing and measuring, and how to learn and adjust your plan to maximise results


Learning Outcomes

  • How to redefine your customer base into clear categories and profile data

  • Understand what type of customer you wish to sell to

  • How to create a brand strategy that is more focused and true to brand values

  • How to reference your current positioning and effectiveness with a strategy that has already achieved success

  • How to build or develop your website to maximise hits

  • How to choose the correct social platforms and how they can generate traffic to your website

  • How to continue to drive more sales and leads with current customer base


USPs

  • Learn inside knowledge, tips and advice from a creative agency with its finger on the pulse of 21st Century digital marketing

  • Training is specific and relevant to your industry/sector

  • Strengthen your understanding and skills with a more hands-on approach to learning

  • Content is fully up-to-date with recent digital developments

  • Delivered by an experienced lecturer and trainer

  • A unique and original course based on the experience of the trainer, not available anywhere else

  • A tried-and-tested format, developed over several years of work


About The Trainer

Jon has worked internationally on many successful campaigns for over 10 years. He is passionate about marketing, working hard to get into the mindset of his clients and under the skin of their consumers, to find the right solutions and intelligent, fresh ideas for their project or campaign.


As Creative Director, he is wholly responsible for the studio’s design team, and all creative output, such as art direction, concept development, creative strategy and digital design. This has given him a broad knowledge of how fully integrated campaigns are managed and executed.


As a training practitioner, with over 8 years of writing and delivering academic modules at 3 different universities, Jon is continually evolving to keep up with the ever-changing industry landscape, passionately embracing emerging technologies and techniques.


References and Testimonials


“Expert knowledge delivered in an engaging way” Leyla Okhai, Diverse Minds UK


“Breadth of information, visuals - Jon really knows his stuff and it came across” Elizabeth Clarke


“A great introduction - my head is whirling in the best possible way with information and ideas.” Georgia Wilkinson, Creed Design


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Date and Time

Location

Seed Creative Academy

95 Humberstone Gate

Leicester

City Centre

LE1 1WB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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