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How to recruit 170K people to your cause - Adelaide

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Freerange Future

110 Hindley Street

Adelaide, SA 5000


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The Crowd Power Series presented by Chuffed.org: How #KidsOffNauru Created a New Model for Advocacy

About this Event

In mid-2018 we were 20 years into our punitive refugee policy and many people seeking asylum in Australia had been living their lives in limbo on the prison islands of Manus and Nauru for as long as five years.

The Prime Minister prided himself on ’Stopping the boats’ and condemning asylum seekers to indefinite detention in offshore centres, and he had bipartisan support.

By February 2019 though, the #KidsOffNauru campaign got all the children trapped on Nauru off.

How did they turn public opinion and a combative Government around in 8 short months?

Join us to hear how #KidsOffNauru raised $118K from more than 1700 people on Chuffed.org, changed the narrative on refugees and ultimately built a new approach to advocacy that could change the way organisations work together to secure more successful outcomes in the future.

About the Crowd Power Series

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Melbourne event and their sessions will be livestreamed to satellite events across Australia, include Adelaide.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.

Who Should Attend

Anyone responsible for advocacy in an organisation or enterprise that is looking to reach more supporters and improve advocacy outcomes

Fundraisers—individuals or groups—who want to leverage online opportunities to have a greater impact on their campaigns

Those who want to learn more about social movements and the role they play in influencing legislative change

What Will Happen on the Day?



Enjoy some light refreshments and chat to some old and new friends from the sector

5:30pm - Cross to Melbourne for livestream

Welcome & Introduction



How to structure a New Power movement

How the #KidsOffNauru campaigners worked together towards a common goal, creating a new approach to advocacy in Australia

Adam Valvasori, Advocacy Campaigner at World Vision


Bringing ASRC strengths to the table

Why ASRC chose to join the #KidsOffNauru campaign, the lessons they learned from working alongside so many other organisations and what tactics they used to contribute to the campaign’s success

Marcella Brassett, Campaign Manager at Asylum Seeker Resource Centre


How an accidental social media “moment” was leveraged into a $118k high impact campaign

How one individual joined the campaign by accident, raised $118K through crowdfunding and directly influenced the outcome of the #KidsOffNauru campaign.

Simon Holmes à Court, #KidsOffNauru campaigner




Local networking and a chance to connect with Chuffed reps


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About the Speakers

Adam Valvasori

Adam is an advocacy campaigner with a strong creative bent, from a marketing/ PR background. He has worked in and with NGOs, businesses and governments in various national and international roles to inspire positive social and environmental change.

Simon Holmes à Court

Simon is senior advisor to the Energy Transition Hub at Melbourne University and sits on the board of the Smart Energy Council. He has been a pioneering force in the Australian community power movement, as the founding chair of Hepburn Wind, the country's first community-owned wind farm, and founder of Embark Australia, a non-profit consultancy helping communities share in the benefits of local renewable energy.

Marcella Brassett

Marcella is the Campaign Manager at the ASRC and has worked in media, social media and election campaigns with diverse communities and movements. She has worked to build power and campaigned to effectively make change for the Greens, climate, peace and multicultural community movements in collaboration with African-Australian, Muslim, First Nations (Waraalpri) and people from refugee backgrounds.

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Freerange Future

110 Hindley Street

Adelaide, SA 5000


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