£75 – £95

How to Recruit and Build Partnerships in South East Asia

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£75 – £95

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Online event

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Event description
Learn how to navigate cultural barriers; changes to partnerships and recruitment and the key decision making factors for students.

About this event

*Please be aware the workshop is over two days. Your registration fee will cover both dates. We will be planting an Olive Tree for this workshop as part of our Sustainability pledge.

South East Asia comprises a myriad of nations and cultures. A key student recruitment and partnerships hub, this diverse melting pot of cultures continues to present great opportunities for UK universities.

This two-part workshop will enable participants to explore the similar and different cultures, practices and expectations that are apparent in three key countries: Indonesia, Vietnam and Malaysia. Participants will gain valuable information from the facilitators on how to navigate cultural barriers; changes to partnerships and recruitment post-COVID; the key decision making factors for students; and the best tools when developing institutional relationships which can result in impactful recruitment and partnerships. The workshop will also provide participants with an opportunity to self-evaluate their own practices when considering the wider themes around customs and practices, stereotyping, body language and written/oral communication.

This workshop has been designed:

  • To improve your knowledge and understanding of three key markets in the South East Asia region: Indonesia, Vietnam and Indonesia
  • To receive an update on key challenges and opportunities in the region for international student recruitment and partnerships
  • To improve your cultural understanding and communication skills in three key markets in the South East Asia region

What will I learn at the workshop?

  • In this practical, hands-on workshop, you will:
  • Understand the higher education environment in Malaysia, Indonesia and Vietnam
  • Discover the different models that institutions can use to recruit students
  • Learn how to build sustainable partnerships using a case study from Indonesia
  • Learn how to build key relationships to support your student recruitment and partnership activities
  • Understand the cultural aspects of these countries to ensure effective engagement

When is the workshop?

This workshop is delivered in two parts as follows:

Part 1 | Thursday 25th November 2021 at 10:30 -12:30 (GMT)

Part 2 | Thursday 2nd December 2021 at 10:30 - 11:30 (GMT)

Thursday 25th November 2021: Part 1 of the workshop (2.0 hrs)

Introduction to SEA

The day will start with an introduction to the countries, cultures, decision making influencers, political and socio-economic environment. Participants will learn why overseas education is important, including ‘hub’ competition and in-country offer. TNE, as a route to recruitment, will be explored for Malaysia and Singapore, Indonesia, Vietnam and Thailand.

There will be a ½ hour break-out exercise to discuss how participants would approach partnership development post-COVID. Who would you engage with? Who are your key stakeholders? How would you initiate communication? Participants will then share their findings with their workshop colleagues.

Thursday 2nd December 2021: Part 2 of the workshop (1.0 hrs)

Route to recruitment

Different routes to recruitment will be explored and discussed, focusing on:

  • visibility and presence (International Officer/Manager, In-Country staff, Hybrid model),
  • innovation (rise in Technology but be creative, personal touch to recruitment)
  • recruiting through relationship management (Alumni, Agent, Trust)

Professional Trainers

Cecilia Pereira-Yates

Our expert trainer, Cecilia Pereira-Yates is the Managing Director of GB8, a solutions-based education consultancy which she founded in 2012. With over 24 years of experience in the global higher education sector, Cecilia’s key focus is in TNE, developing and delivering impactful sustainable international recruitment strategies, management of key stakeholder relationships and providing in-market visibility. A strong and effective communicator, Cecilia helps clients by leveraging her in-depth market intelligence, high value networks and cross-cultural knowledge.

Utilising her industry experience and rich cultural heritage, Cecilia has developed a suite of cross-cultural training programmes which supports the management of in-country teams and on-campus student experience. Cecilia is also an IC Global Fellow.

Rio Pribadi

Our second expert trainer is Rio Pribadi, Coordinator for International Partnerships at the Office of International Affairs at Sultan Agung Islamic University (UNISSULA), Indonesia. His role covers a wide area including building international partnership, developing international network and reputation, managing student and staff mobility, and monitoring international student admission. He is also involved in developing university information systems for partnership and international admission. He is passionate about connecting all university stakeholders to take part in the university internationalization strategy.

Charlene Allen

Charlene has over 20 years’ experience in higher education. She has held senior roles across several universities in the UK, held a national sector leading role as Chair of British Universities International Liaison Association (BUILA) and sat on strategic international advisory boards for the British Council, Universities UK International and the UK Council for International Students Association. Her work has included the development and implementation of various internationalisation projects, lobbying on internationalisation matters and working with the Department of Education and the Department of Business, Energy and Industrial Strategy International Team on the UK International Education Strategy.

Sirin Myles

Sirin is a highly experienced International Leader and specialist in higher education. She has more than 20 years of international marketing and leadership experience in diplomatic and higher education organisations. Sirin’s career includes the British Council in Istanbul, marketing British education; Regional Director at the University of Southampton and Director of the International Office at the University of Reading. At Reading, Sirin had joint responsibility for all of the University’s Marketing, Communication and Engagement. Since 2016, Sirin has been providing a specialist independent consultancy, individual and leadership coaching to higher education institutions.

You’re not a bystander in your own life. You are a regional expert ready to seize opportunities and discover more about your markets. Let’s spend time together so we can provide you with the tools, support and knowledge you need to succeed.

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Online event

Refund policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Organiser The IC Global Partnership

Organiser of How to Recruit and Build Partnerships in South East Asia

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