How to Research Your Market and Develop Your Business Ideas

This interactive workshop will help aspiring entrepreneurs and early-stage business owners learn where they can access information to help them research their business ideas.

In addition to free online resources, the workshop will demonstrate how to access and use the databases that we, as a library and BIPC subscribe to, but you can access for zero cost to your business.

Use this information to:

• Defining and refining your business idea
• Understanding your target audience
• Conduct market research using these secondary sources
• Understand your sector in more depth
• Potentially identify gaps in your chosen market
• gain insights and strengthen your business's value proposition

Don't miss this opportunity to gain valuable insights that could benefit your business.

This in-person event will be held in Hull Central Library on the first floor, in our Business and Intellectual Property Centre.