How to research your market

It is likely your business needs market and business intel to help you make decisions to build and prosper. Information to help better understand your market; identify who your customers are and track what the competition is up to.

For start-ups and young businesses, these essential needs can seem out of reach, daunting to find and often prohibitively expensive.

At BIPC Bristol we can help. We offer free access to a fantastic and unparalleled range of business and market research tools. We also offer help and assistance in using them.

In this free webinar we will show you how to use these tools by using a real-life example to help illustrate how you could go about successfully ‘researching your market’

With these tools you can:

• Get market research reports on 100s of UK industries including statistics, analysis and forecasts

• Delve into consumer and lifestyle markets including consumer research, sales data and market information,

• Detailed product and service listings from over 2.8 million companies across 70 countries

• Encyclopaedia of practical information for starting, running and managing a small business

• new emerging technologies worldwide developed by universities and research institutions.

• Identify, apply for and manage funding

• Details on emerging and developed markets. Includes country profiles, macroeconomic statistics, forecasts, and analysis.

• Financial accounts data, business ratios, ownership and contact information

• Free access to reports that normally cost from £600 to £2000 each.

All this information is available through BIPC Bristol and all the platform costs are funded by BIPC Bristol, so it is free for our business users.

After this session you will feel more confident and assured in using these tools to help your business.

We have six business data/research computers here at the centre which can be booked free of charge at a time to suit. The centre is purpose-built for business use so that you have a working environment conducive to achieving results.

We can help you get started. We will show you how to use the databases and we can offer assistance in planning your research.

To book a computer just call on email us BIPC@bristol.gov.uk or call on 0117 922 3999

About your trainers

The online webinar will be delivered by either Edward Small or Paul Kelson both BIPC expert advisors.

Edward Small is an experienced information professional. Based formerly at the British Library, he is now an Advisor at BIPC Bristol. He delivers the Centre’s intellectual property information clinics, business start-up 1-to-1 and the Business resources databases/research tools clinics and training sessions.

Paul Kelson has a long career in the marketing and comms related field. He is currently the Manager of BIPC Bristol. He has worked in a diverse range of business sectors and helped deliver a wide range of business help clinics and workshops.

About BIPC Bristol

Helping you to start and grow your small business with free resources, 1:1 support, advice clinics & workshops

The Business & IP Centre Bristol supports people to start, protect and grow their businesses. Visit Bristol Central Library to access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

FAQs

What is your refund policy?

Our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email if you wish to cancel.

Can I attend if I'm not a member of the library?

Absolutely! Any Bristol based business or person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

Follow us on Eventbrite and you can also follow us on Twitter and Instagram for the latest news and events. For more information on BIPC Bristol check out our web pages: https://www.bristol.gov.uk/BIPC

Privacy policy statement

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at https://impactreporting.co.uk/legal/privacy-policy/

For information about how the British Library will use your personal data, you can view our Privacy Policy at https://www.bl.uk/about-us/privacy-policy

For information about how Business & IP Centre Bristol will use your personal data, you can view our privacy policy at: https://www.bristol.gov.uk/about-our-website/privacy