How to Sell - 3 ways

Many of us are responsible for selling but never have been shown how to sell. This session will strip back the myths of selling and show you the pragmatic steps. It will address the 3 main ways for a business to sell:

1. Business to Business – How to sell successfully to other businesses
2. Digital – The 7 ways we can use digital strategies to sell more
3. Tendering – Possibly the most efficient way to sell; but how do you do it?

(Please note – this session will not address selling directly to consumers/B2C).

At £140 per participant this 3 hour workshop will be delivered by Dave McClements of Core Growth – a sales trainer of 27 years experience known for his practical approach.

Added value:

• Practical steps to save you time and increase success rates at each step
• Access in workshop to ask questions – share your problems with personalised answers
• Signposting to publicly funded areas of support to help you sell more.

There are only 2 courses run per year – if the date for this event doesn't suit, express your interest for the next one at https://forms.office.com/e/pCrxzqDCM1.

Course Content:

1. Business Growth – How they sell more

2. Fundamental Strategy – Simple tools for a Marketing and Sales Strategy

3. Business to Business Selling –

· The Attitude Change that will change you and how they see you

· The 5 main steps

· How to get in the door and then what to say afterwards

4. Digital Strategy

· Why digital selling fails

· How to find out about the markets

· The 7 ways to sell digitally and why you should focus on 2

5. Tendering

· The 20% of the market that is tendered

· What is it and why so specialised?

· The 5 Steps to a great tender team

6. Ways forward – Public support in implementing the above.

About the trainer - Dave McClements

With 27 years’ experience in training small businesses in effective sales techniques, we can quickly convey what you need to know to win more customers and grow your business.
Dave combines his deep understanding of business (at MBA and Chartered Marketing level) with expertise in how people learn and change (Chartered CIPD) to ensure training and consultancy projects deliver lasting results.

In his consultancy role, Dave specialises in Marketing and Sales, with a particular focus on driving business growth through new market entry and stronger customer relationships. He has worked with numerous SMEs—often in a non-Executive capacity—to help them target the right markets, sell effectively, build high-performing teams, and achieve sustainable, profitable growth.

About Core Growth

Core Growth designs and delivers practical, results-driven training workshops that equip individuals and teams with the tools, knowledge, and confidence to drive meaningful change. Drawing on over a decade of experience supporting organisations across industries, Core Growth blends expert facilitation with real-world business insight to create engaging, interactive learning experiences. Each workshop is tailored to the specific needs of participants, combining proven frameworks with hands-on activities to ensure skills are applied immediately in the workplace. With a focus on measurable outcomes, Core Growth turns training into lasting capability and tangible impact.

Terms and Conditions

Bookings & Payment

Full payment is required at the time of booking to secure your place.

Workshop access details will be sent to the registered email address at least 48 hours before the event.

Refunds & Cancellations

Cancellations made 14 days or more before the workshop will receive a full refund.

No refunds will be issued for cancellations made less than 14 days before the workshop or for non-attendance.

Ticket Transfers

You may transfer your ticket to another person free of charge, provided you notify us in writing at least 48 hours before the workshop with the new attendee’s name and email address.

Event Changes

We reserve the right to reschedule or cancel the workshop if circumstances require. In the event of cancellation by us, you will receive a full refund.

If the event is rescheduled, you will have the option to transfer your booking to the new date or request a refund.

Technology & Access

Attendees are responsible for ensuring they have a stable internet connection and the necessary equipment/software to participate.

We recommend joining the session 5–10 minutes early to check your connection.

Recording & Materials

Workshops will not be recorded unless stated in advance.

Any materials provided are for the personal use of the registered attendee only and may not be distributed or reproduced without permission.

Code of Conduct

We aim to create a respectful, inclusive learning environment. Disruptive, abusive, or inappropriate behaviour will not be tolerated and may result in removal from the session without refund.