How to Sell at Trade Shows

This highly interactive ‘live & online’ half-day workshop is aimed at everybody who is involved in the planning and manning of a trade show and exhibition stand. Whether you are a small, medium-sized or large business, there is still nothing to compare with a stand at a trade show or exhibition for any business to win new customers, keep in touch with existing customers and demonstrate new product innovations – just so long as the stand is properly designed and positioned and the stand staff that are on exhibition ‘duty’ are trained and briefed to perform effectively.

The workshop deals with the challenges of selling from the trade show/exhibition stand and the opportunities that this unique “territory” can bring and demonstrates how to stay one step ahead of the competition through ‘effective’ stand management.

Workshop Objectives

• How to maximise sales opportunities at a Trade Show or Exhibition
• How to stay one step ahead of the competition through ‘effective’ stand management
• How to maximise the ROI from a Trade Show or Exhibition
• To improve the skill level of stand personnel enabling them to maximise any sales opportunities they come across during the Trade Show/Exhibition
• To give all stand personnel the ‘top tips’ and tools on getting the most from a Trade Show/Exhibition

Delegates will learn

• What to do pre-show e.g. social media marketing, arranging meetings, etc
• How to present the stand and how to attract visitors into the stand space/arena
• How to meet and greet and engage visitors to the stand
• How to identify customer needs and objectives
• Effective questioning skills
• How to sell solutions and ‘differentiate’ your offer against the competition – Using features and benefits effectively
• How to handle objections and how to sell ‘The Difference’
• How to follow up on leads in a timely manner
• How to set and adhere to professional appearance and etiquette standards during trade shows/exhibitions…the do’s and don’ts
• How to develop the closing habit and ask for the most appropriate form of ‘commitment’

Delivery Method

This highly interactive half-day workshop is a premium digital event, a highly interactive experience (so cameras on please) and definitely not just another webinar with places being limited to just 12 people. You will leave the session with a clear understanding of how to sell more effectively at Trade Shows & Exhibitions that you can immediately implement within your business.

Reserve Your Place Now

We are limiting places on the workshop to just 12 people and places will be allocated on a “first-come, first-served” basis so BOOK NOW to avoid any disappointment.