How to Sell In-Person & Make Your Pop-up Shop a Success, Cramlington

Investing in a pop-up shop or stall at an event is a big investment of time, energy and money. However, it can be a powerful way to boost your brand awareness and increase sales.

Delivered by Business & IP Centre North East's Sales Expert, Moira Barnes and Visual Marketing Expert, Ann English, this informative session is designed to help small businesses and market traders how to:

• Prepare for your pop-up shop or market with confidence: Moira will share her top tips on how to overcome your nerves and feel confident and prepared on the day.

• Use language to move conversations along to a positive sales outcome: Moira will teach you how to use persuasive language and sales techniques to build rapport with potential customers and close more sales.

Visual Marketing strategies to make your pop-up shop a standout success:

Ann will also share her secret visual marketing strategies to help make your pop-up shop a standout success. You'll learn how to:

• Create intriguing displays to attract attention

• Provide a memorable shopping experience

• Maximise the impact beyond just sales to grow your business

Whether you're a seasoned pop-up shop veteran or just starting out, this workshop is packed with valuable insights and tips to help you make the most of your investment.

Register today and learn how to boost your confidence and sales with Moira Barnes and Ann English!

This event is funded by North of Tyne Combined Authority through the UK Shared Prosperity Fund.

About our speakers

Visual Marketing Expert, Ann English

Ann English is a Visual Communications expert and solution focused business coach. As the founder of Create Intrigue and The Visual Marketing Academy, creator of the VisionMapping™ process, renowned for her VisualDoodle™ style and TEDx Speaker and Author of The Clarity Quest IdeasBook. She brings over 30 years of experience successfully delivered projects from concept to completion. Ann equips business owners, consultants, coaches and thought leaders with a range of visual communication tools and techniques to transform ideas into reality. She can empower and enable you to:

• Gain clarity, focus and grow your business by creating a bespoke VisionTree™ which captures your ideas, vision and strategy to act as a visual plan of action.
• Be seen as an expert and clearly communicate how you take client’s from ‘pain to gain’ by developing a unique SignatureSystem™ to define your core solution focused process.
• Attract attention of your target audiences and sell more by applying Visual Marketing™ principles and learning the secret silent sales strategies big brands use to increase sales.
• Tell your story, showcase your superpower and explore ideas by commissioning a hand drawn VisualDoodle™ image, icons or animation to convey your brand vision and message.

Ann believes that EVERYTHING starts with an IDEA. It’s what we do with that idea, and how we create intrigue around it, that determines success.

Sales Expert, Moira Barnes

Moira boasts a comprehensive sales background spanning over three decades, encompassing diverse industries such as retail, hospitality, media, beauty, and motors. Her expertise extends to both business-to-business and direct-to-consumer sales, and her track record speaks for itself. During her tenure at BBC Worldwide, she was awarded Sales Person of the Year, and her collaborative sales approach at Hearst UK earned her recognition at the PPA Marketing Awards for her outstanding work with Proctor & Gamble. Moira’s exceptional knowledge and extensive experience have earned her Fellow status at the Institute of Sales Management and the Association of Professional Sales. She is a vocal proponent of ethical and authentic sales practices. She has been providing consulting services to small businesses since 2018, imparting her knowledge and helping them to develop and enhance their sales acumen.