How to sell through WhatsApp and messaging apps

Customers increasingly expect quick, convenient conversations with the businesses they buy from.

Messaging apps like WhatsApp, Facebook Messenger and Instagram DMs have become powerful channels for answering questions, giving personalised recommendations and even completing sales on the spot.

Join this free Tech Hub webinar to discover how your small business can use messaging apps to engage customers, speed up responses and turn conversations into sales. You'll find out how to provide great service, showcase products and manage orders directly from your phone.

Whether you're a small business owner, retailer or service provider, this session will give you the confidence to use messaging apps as a powerful, low-cost sales channel.

What you'll learn

• Why messaging matters: The growing shift towards chat-based customer communication

• Sales through conversation: How to recommend products and guide buyers through quick chats

• Taking orders in-app: Practical methods for capturing customer details, sending payment links and confirming orders

• Building trust through fast replies: Tips to deliver helpful, personalised responses without extra admin

• Tools and shortcuts: Using templates, catalogues and automated replies to save time and stay organised

Who should attend

• Small business owners wanting to boost sales through direct conversations

• Retailers offering personalised recommendations

• Service providers handling bookings or enquiries

• Anyone looking to streamline customer communication through mobile chat apps

About the speaker

We'll be joined by Emma Watson from Specky and Ginge, part of the award-winning UK Social Media Marketing Agency of the Year 2025/26. Emma brings experience helping businesses turn everyday conversations into real sales through smart, strategic use of social platforms.

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Tech Hub

A collaboration between Google and Sage and built by Enterprise Nation, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.