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How to Sell to Supermarkets - Retail Masterclass

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Monticello House, 45 Russell Square

London

WC1B 4JP

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

Introduction

As the big supermarkets reduce the size of their ranges getting that crucial listing to grow your brand has never been more difficult, but at the same time some brands like Fever Tree, Tyrrells & Brewdog are seeing stellar success.

In this Masterclass, Simon Dunn (bio below) will explain the secrets behind their growth and how to grow the distribution of your own brand, based on 20 years experience working in the Grocery market including over 10 years as a Buyer for Tesco & Sainsburys.


Who is the course for?

Amazing Food & Drink producers / brand owners who want to scale their business in the UK Grocery market.


Agenda

The evening will be friendly & informal with the following agenda. We have a Q&A slot at the end, but please feel free to ask questions as we go as well!

6.00 - 6.30 Welcome & Networking

6.30 - 8.00 Main Presentation

8.00 - 8.30 Case Study (see below)

8.30 - 9.00 Q&A

9.00 Close


If you would like us to focus on your brand as the case study then please get in touch when you book and you could be on stage with us! We can only feature one, but will also be sending a questionnaire before the event to understand the key issues you are facing as a brand and will incorporate as many of these into the evening as we can.


Main Presentation - what we'll cover:-

  • How Supermarkets Buy & when?

  • What are Supermarkets are looking for?

  • Sourcing & applying the right Consumer & Market Insights to your pitch

  • Brand Positioning & your Unique Selling Point (USP)

  • Why list your brand - Showing your Buyer the total Category Opportunity

  • Proving Traction & Performance

  • Negotiations - how to handle & what to watch out for?

  • How to Seal the Deal


Your Tutor

The Masterclass will be led by Simon Dunn, who has 20 years experience of the UK Grocery market. Simon spent over 10 years working as a Buyer for Tesco & Sainsbury's, before specialising in Insight & Commercial strategy and then moving on to lead the Sales pitch team at Philips.

Over the past 3 years Simon has secured over 100 listings in Supermarkets & other national leading retailers and is the founder of Optima Retail. We work with a number of amazing food start-ups and scale-ups to develop breakthrough new products, growing their distribution and sales across Grocery. Optima helps you level the playing field and grow your business by providing trusted expertise exactly where you need it – whether it's a short consultation, pitch development or ongoing support.

www.optimaretail.com

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Date and Time

Location

Monticello House, 45 Russell Square

London

WC1B 4JP

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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