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How to SMASH your email marketing in 2 hours

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Event description
Are your email marketing campaigns causing potential customers to unsubscribe? Pick up more clients using these 6 easy steps.

About this Event

Join Jag Panesar from digital marketing agency, Xpand, and get the low down on email marketing and how to use it for your business.

Jag set up Xpand in 2007 and has since worked with clients throughout the uK including Lindt master chocolatier, Aagrah chain of restaurants, The Tetley brewery and HM Prison Service.

Email marketing is a fundamental communication channel. Jag and his team have used it to pull in impressive results for their clients over the years.

During the workshop Jag will talk through:

• Why email marketing is an important communication tool

• Content you should consider for your email

• How to set up a basic account

• Pitfalls to watch out for

• When you should be sending emails

• How to analyse how your email usage data

Course structure

Introduction

o Who are Xpand

o Results achieved

o How we have used email marketing on campaigns

Why email marketing is an important tool

o Overview SOLAR7 and how email fits into it

o Outline how email can be used as part of a multi channel approach

o Outline the Xpand funnel and how it is used there

Content to consider – 10 minute breakout for everyone to come up with their own content ideas?

o Objective – what is the CTA?

o Talk through different types of content , such as

- Value adding – sharing expertise

- Case studies

- Company news

- CSR

o Getting the mix right – think of your audience

How to set up a basic account

o Talk through mail chimp

Pitfalls to watch out for

o Spammy subject headers

o Content volume vs CTA

o Not having consent for your data

o All email providers have red tape

When you should be sending emails

o Talk through research on best times

How to analyse usage

o Understanding all the key metrics

o What to do with the key metrics

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Date and Time

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Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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