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How to spot and engage with your customers
Thu 27 April 2017, 17:30 – 18:30 BST
Who is your customer? What is the most cost and time effective way of engaging with them?
Sometimes the consumer of the product is not the one that pays for it and engaging directly with the customer is not always the best way of selling products and services; wholesale, distribution models and partnership alliances are as valid as web based sales and marketing, but really understanding the customer, their procurement attitudes and behaviour, is a great barometer to understanding how best to sell your proposition.
This workshop will illustrate how to characterise your typical customer, segment them into manageable groups and then adopt the most appropriate way of engaging with them.
This is what some of the past attendees of the workshop have said:
‘Very good speaker’
‘I found the session very relevant and helpful’
David Solomides is an experienced Business Coach and Mentor, working with established and early stage businesses to innovate and facilitate significant growth. He is also business Expert in Residence at the University of Exeter Innovation Centre and was awarded Business Mentor of the Year in 2013.
David has created and run businesses within both the Public and Private sectors in the UK and internationally in: Banking, Consultancy, Education, Recruitment, Risk, Software Development, Technology and Training. He is an experienced Non-Executive Director and currently sits on the boards of businesses involved in Nanotechnology, Libraries, Young Enterprise, Conferences and Events, Education and Business Services.
David is a Fellow of the Chartered Institute of Bankers and a Professional of the Institute of Operational Risk.
See more at: http://www.zenen.co.uk/
Date and Time
Meeting Room 1, Business Hub. Ground floor of Exeter Library.