How to spot new trends – and take advantage of them

📈 How can your business forecast what customers will want next?

🕵🏼‍♀️ What tools and tricks can you use to spot upcoming trends in your industry?

👋 What are the most powerful ways to connect with your ideal audience?

In this live Zoom Dive session, cultural consultant Amy Daroukakis shares her secrets from her career uncovering opportunities for major brands such as LVMH, Unilever and Target.

It’s a must-watch for anyone intrigued by how they can use cultural insights to get a jump on the competition – and create products and services that are in the right place, at the right time.

About our expert:

“My name is Amy Daroukakis, I run a consultancy called Culture Concierge where I provide global businesses and innovative start-ups with strategic insights (culture, category, consumer) and emergent trends. From global brands to individual dreamers - my clients appreciate an unconventional approach to discovering truths and uncovering opportunities, to inform their product/market direction, shape their future-forward content and connect with their ideal audience.

Over the last 15 years, I have travelled to over sixty countries, lived in six, and worked across six continents on categories ranging from couture to curry for brands including Unilever, Target, and LVMH.

In addition, I've worked with innovation labs and accelerators across Europe mentoring the next wave of start-ups within the tourism and hospitality sector. I've tried my hand at a few of my own start-ups – including an eco-friendly sex toy business that gave me a 4-year US work visa! I blend work, inspiration, and life between London, Athens, and Berlin.”

About our Zoom Dives:

Our free, one-hour Zoom Dives bring creative business experts together in conversation with our founder, Carolyn Dailey, to tackle some of the most fascinating trends and topics facing today’s creative entrepreneurs.

You will receive the Zoom link to join this live stream via a confirmation email once you’ve signed up. And feel free to send us your questions for Amy by replying to the email!