As a start-up, freelancer or small business, your business objectives will be rooted in reaching your target audience, communicating what makes your brand distinctive, and building the kind of meaningful customer relationships that keeps them coming back - long after their first purchase.

The pandemic might have pressed fast-forward on every industry trend, but nowhere is this clearer than in the rapid acceleration of online shopping. E-commerce is bigger than ever before; and with your audience spending increasing amounts of time interacting with their favourite brands online, it’s getting harder for businesses to stand out in the infinite scroll.

So how can you ensure your brand identity, communications and customer experience set you apart from the rest?

In this practical and interactive one-day workshop with seasoned digital marketer Tom Szekeres, you will learn how to set up your online store using Shopify, and come away with all the technical tools, skills and inspiration to attract - and, more vitally, retain - customers online.

You will be taken through the steps to craft your all-important product page, how to use SEO to your advantage, how to set up subscriptions, how to fulfil your orders - and much more.

This workshop is essential for anyone who wants to set up a new online business, or move an existing small business online.

Course content

Introduction to Shopify
Making sure your brand is ready
How to set up your store
Choosing the right theme
Crafting the perfect product page
EO and content marketing
Setting up subscriptions and Shopify apps
Fulfilment, local delivery, click and collect
Creating email and paid social campaigns
Tax, accounting - and all the boring bits
Q&A

This class is for...

Beginners with some basic understanding of e-commerce, either on Shopify or another platform.
Anyone who wants to launch a new eCommerce business on Shopify or take their existing business to the next level

Course details

Date: Monday 22 November 2021
Times: 10am-4pm (GMT)

Tutor profile

Tom Szekeres is the founder of Subship, a hyperlocal delivery service for South London, built on Shopify, and featuring 30+ local businesses. With over 12 years’ experience working in digital, Tom previously co-founded This Here, an award-winning social media agency, and works with a wide range of startup, non-profit, subscription, and e-commerce brands on marketing strategy and execution. He’s a Fellow of the RSA, and teaches Digital Marketing and Data Science for General Assembly and Decoded.

10am GMT | 11am CEST | 2am PDT | 5am EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

How to start an e-commerce business with Shopify