How to start and grow a retail business

How to start and grow a retail business

Kickstart your retail dream — from market stalls to online shops, gain the tools and confidence to launch and grow your business

By GM Business Growth Hub @ The Growth Company

Date and time

Location

Online

Agenda

Welcome & Introductions


• Meet the presenter and fellow attendees • Share your goals and what you hope to gain from the session

Understanding the Retail Landscape


• The changing face of retail post-COVID-19 • Tailoring your business to meet the specific needs of your local area • The rise of integrated online and offline retailing [Omnichannel retailing] • Shi...

Researching Your Marketplace


• Exploring your business idea • Setting aims and goals • Conducting effective market research [finding out what your potential customers want and need] • Identifying your ideal customer • Introducti...

The Practicalities of Pop-Ups and Market Stalls


• Choosing the right location: markets, shopping centres, event spaces • Understanding costs: rent, deposits, service charges [extra fees for things like cleaning or maintenance] • Fixtures, signage,...

Building Your Brand and Customer Loyalty


• Crafting your brand story [the message and values behind your business] • Delivering personalised service • Online and offline marketing strategies • Building partnerships and community connections...

Wrap-Up & Q&A


• Recap of key takeaways • Open Q&A session

About this event

  • Event lasts 3 hours

How to Start and Grow a Retail Business

Thinking of launching a market stall, pop-up shop or online e-commerce business but not sure where to begin?

This interactive three-hour workshop is designed for aspiring entrepreneurs who want to explore retail business opportunities and take their first steps with confidence.

Whether you're still shaping your idea or ready to test it in the real world, this session will equip you with the tools, insights, and practical know-how to get started. From understanding today's retail landscape to choosing the right location and building a loyal customer base, you'll leave with a clearer plan and the confidence to move forward.

This workshop covers all types of retail — from traditional brick-and-mortar shops to online e-commerce, or even a mix of both.

Led by industry experts and packed with hands-on exercises, this workshop is your first step towards turning your idea into reality.

About the Workshop Leader – Elaine Simons

Elaine Simons brings over 30 years of experience in the retail sector, spanning corporate, public, and independent consultancy roles. Her career began in business development with the British Airports Authority, where she oversaw the development of retail sites in NHS hospitals across the UK.

Since founding EJS Marketing in 1992, Elaine has led numerous retail initiatives for local authorities, including Rochdale and Middleton, where she helped establish town teams, deliver pop-up shop training, and launch the "Win a Shop" competition. She has also supported graduate entrepreneurs through the University of Salford and worked with private retail and hospitality clients on customer service and business growth.

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. If your place is confirmed, you will receive an email from us with further details.

  • Greater Manchester Clients Only
  • It is strictly for people who have not started a business or have not registered a business and are in the early or idea stage of wanting to set up a physical shop or e commerce store or market stall
  • Please note this workshop is only eligible for clients who have not previously received any prestart support from the business growth hub

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Organized by

GM Business Growth Hub, part of The Growth Company, helps businesses at all stages of their growth journey with a broad range of services delivered by its experts, as well as public and private sector partners. These services include one-to-one and peer-to-peer business support, events, specialist programmes and funding. Find out more.

Free
Aug 21 · 1:30 AM PDT