How to start and scale a product-based business with no money

Have you ever dreamed of launching your own product-based business but felt held back by a lack of funding? In this exclusive online masterclass, entrepreneur Isobel Perl will share exactly how she built PERL Cosmetics from scratch, transforming a kitchen-table idea into a seven-figure skincare brand, all without external investment.

This 30–40 minute Masterclass session led by Isobel Perl is packed with actionable advice for early-stage and aspiring entrepreneurs, including:

• Validate before you spend – Test your idea, gather feedback, and sell small batches before investing heavily.
• Build a brand, not just a product – Craft a clear identity, tell your story, and connect with customers without big budgets.
• Market creatively & consistently – Use organic content, UGC, and founder-led storytelling to grow without ads.
• Scale smart & stay resilient – Reinvest profits strategically, create systems, and adapt when challenges hit.

Whether you’re still shaping your idea or looking to take your small business to the next level, this masterclass will give you the clarity, confidence, and practical tips you need to move forward.

About Isobel Perl

Isobel is the founder of PERL Cosmetics, an independent British skincare brand she launched during the pandemic after losing her job. With no background in skincare or e-commerce, she taught herself everything from formulation and manufacturing to social media marketing and fulfilment. Today, PERL is a seven-figure brand with a loyal customer base and over 400,000 followers across social media. Alongside running PERL Cosmetics, Isobel coaches other founders, sharing the strategies, lessons, and mindset shifts that helped her turn a kitchen-table idea into a thriving business.

Powered by Tide Business

This event is part of Tide Talks, powered by Tide. Tide isn’t just a business bank account, we’re the all-in-one business finance platform designed to help you run your business better. From payment solutions and expense management to credit options, high-interest savings, and tax handling, our platform equips entrepreneurs with the tools they need to start, manage, and scale their businesses.

Tide Talks is our way of going beyond financial products, building a community that empowers entrepreneurs by sharing real-world experiences, practical strategies, and growth-focused insights to fuel your success. 🚀

How to Attend

This masterclass is free to attend sign-up to secure your place now to learn from one of the UK’s most inspiring founders.

Important details about this Masterclass

• During this masterclass you will have the chance to ask Isobel questions during the Q&A section.
• The session will last 40-50 minutes in totality.
• By signing up to this event your personal data will be processed by Tide, in accordance with our Privacy Policy and you are opting into our mailing list.