An online business isn’t just a website—it’s a series of choices (and the occasional typo). This course strips back the nonsense and guides you through the essentials of launching a business online, from solid planning to marketing without shouting into the digital void.
You’ll cover everything from business modelling to scalable growth, branding, and trend response. If you've got a product, a service, or even just an idea and a domain name that ends in “.co.uk”—this course has you covered. No jargon, just structure.
Learning Outcomes:
- Learn how to start and structure an online business model.
- Understand how to write clear, focused business plans.
- Explore online marketing techniques that attract and retain customers.
- Study scalability and planning for long-term digital growth.
- Apply decision-making based on analytics and customer data.
- Understand brand identity and adapting to digital trends.
Who is this Course For:
- New entrepreneurs setting up their first online venture.
- Side hustlers testing ideas in digital marketplaces.
- Retailers moving their shop into an online setting.
- Bloggers or creators building monetisable business models.
- Freelancers offering services via personal websites.
- Product designers looking to sell via e-commerce.
- Small business owners transitioning into digital strategy.
- Anyone with a business idea and no plan—yet.
Career Path (UK Average Salaries):
- E-commerce Business Owner – £35,000 to £60,000/year
- Digital Marketing Executive – £28,000 to £45,000/year
- Online Brand Strategist – £32,000 to £52,000/year
- Content Marketing Specialist – £30,000 to £46,000/year
- Small Business Consultant – £35,000 to £55,000/year
- Digital Business Analyst – £40,000 to £58,000/year
