How to start your own events business

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Location

The Guardian

Kings Place

90 York Way

London

N1 9GU

United Kingdom

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Event description

Description

A lively day of talks covering everything you need to know about the events industry - ideal for budding entrepreneurs and events professionals looking to take the next step in their career

So you want to start your own events business? This masterclass will help you to develop your idea and get your venture up-and-running. During this comprehensive day of talks, you’ll learn the nuts and bolts of working in the events industry – whether you want to run a pop-up or events catering business, or work as a freelancer.

Hosted by Jane Morley, founder of award-winning events agency Superglue, the day includes illustrated case studies from successful events. Plus, you’ll receive expert advice on everything from running standout events, to planning and growing a new business. With lively Q&A sessions, group discussions and detailed handouts, it’s the ultimate masterclass for budding entrepreneurs and events professionals looking to take the next step in their career.

Content

  • Jane Morley, founder of award-winning events agency Superglue, offers a comprehensive overview of the industry, plus advice on how to plan and grow an events business
  • The London Kitchen founder Damian Clarkson discusses setting up and running an events catering company, and offers tips on working in the private and corporate events sector
  • Jeremy Simmonds, founder of restaurant, bar and crazy-golf venue Swingers, gives advice on how to start running your own events, as well as how to build your brand and secure sponsorship

Preparation

  • Before arriving at the class, you’re encouraged to have a think about your event business idea and – if relevant – bring along any images or ideas. Please note, this is not essential to attend the class or benefit from it

Host profile

Jane Morley is the founder and director of Superglue, an award-winning events agency. She has over 15 years’ experience in the events industry, and has worked with the Royal Opera House, D&AD, London 2012 and Glastonbury Festival, among others. Find out more about Superglue on their website.

Speaker profiles

Damian Clarkson is the founder of The London Kitchen, a London-based, nationwide events catering business and previous General Manager if Mosimanns, the Royal Caterer. He has worked with venues including The Shard, The Roundhouse and Abbey Road Studios, and has been featured on The Apprentice. Find The London Kitchen on Twitter here.

Jeremy Simmonds is the founder of Swingers, a crazy golf, bar and restaurant concept in east London. Swingers began life as a pop-up event to prove the concept, and has subsequently grown into a £2.5million permanent venue. He was previously the founder of VCCP Live, the experiential arm of advertising agency VCCP and Rough Hill, the UK’s largest youth marketing agency. Find Swingers on Twitter here.

Full course and returns information on the Masterclasses website

Date and time

Location

The Guardian

Kings Place

90 York Way

London

N1 9GU

United Kingdom

View Map

Organizer Guardian Masterclasses

Organizer of How to start your own events business

Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.


































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