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How to start your own street food business

Guardian Masterclasses

Tuesday, January 30, 2018 from 6:30 PM to 9:30 PM (GMT)

How to start your own street food business

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Ticket Type Sales End Price * Fee Quantity
How to start your own street food business Jan 30, 2018 £49.00 £2.46
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Event Details

Whether you want to set up a stall at your local market or tour the food festival circuit, this masterclass with London’s leading street food vendors will help you get your dream business off the ground
Are you mad about food? Dreaming of setting up your own gourmet brand? With low startup costs, street food is an affordable means to acquire skills that will prepare you for further adventures in catering or running a restaurant.

Learn how to secure a pitch, create a fantastic brand and much, much more with visionaries and entrepreneurs from London’s leading street food businesses, including Crabbieshack, Rainbo and Deeney’s.

Our speakers will explain the nuts and bolts of street food startups, including how to find your niche and start testing the market. You’ll hear honest accounts of what to expect during your first three months as a foodie entrepreneur, preparing you for the practical and psychological challenges of starting a brand new business from scratch.
You’ll learn how to use all-important social media tools to advertise your products and location, and build rapport with customers that will ensure their loyalty. You’ll also discover how to boost your profits and expand your business, including franchising options.


Dougie Robertson-Ritchie of Crabbieshack on the nuts and bolts of running a street food business:

  • The trials of the food startup: what to expect from your first three months
  • The practicalities of working from food trucks and gazebos
  • Product sourcing and supplying
  • Designing your menu and targeting your market
  • How to secure a pitch – tips on contacting spaces
  • Common mistakes to avoid 

Xochi Balfour and Ben Sheinwald, founders of Japanese street food truck Rainbo on how the street food scene works and how to navigate it:

  • Finding your niche
  • Easy ways to save money and boost profits
  • The most common roadblocks to food truck success – and tips on how to avoid them
  • How to grow and expand
  • How to become sustainable and profitable

Carol Deeney of Scottish grub stall and cafe Deeney’s on her journey from starting out to franchising:

  • How to narrow in on your idea and set up your brand
  • Promotions, marketing and the essentials of foodie social media 
  • Advice on bringing your street food business indoors: residencies and pop-ups
  • How to expand into a bricks-and-mortar business
  • Top tips and advice

Tutor profiles

Ben Sheinwald set up Rainbo in 2012 with his wife Xochi Balfour. Rainbo was part of the wave of street food that brought with it the momentum and evolution that is driving the scene today. Ben sold Rainbo in 2016 and now focuses on coaching street food businesses to become platforms for growth and expansion in a sustainable and ethical way. He sees huge potential in the street food industry and loves working with ambitious, creative entrepreneurs to help them grow and thrive. 

Xochi Balfour co-founded Rainbo, a street food business specialising in gyoza and vibrant, colourful street food. During her street food experience, Xochi became interested in health and wellbeing, and launched a blog, The Naturalista. Her first book, The Naturalista: Nourishing Recipes to Live Well, was published in 2016. She currently works with individuals and brands as a nutritional therapist and holistic living guide. 

Douglas Robertson-Ritchie is the founder of Crabbieshack, a nominee for the British Street Food Awards. Prior to launching his own truck, Douglas trained as a chef at Bistrotheque and ran his own restaurant in Folkestone for two years. He also used to work for the team at acclaimed street food pioneers Jamón Jamón.

Carol Deeney launched Deeney's – Scottish Flavour as a street food concept in the summer of 2012, trading at various markets across London. Deeney’s haggis toastie has made quite a name for itself, described as “London's best sandwich” by the Evening Standard, Time Out and BuzzFeed, as well as winning Best Sandwich at Sandwich Fest 2017. In October 2015, Carol opened the first Deeney's cafe in Leyton, East London. In September 2017, the first Deeney’s franchise was sold to franchisees in Japan.


Full course and returns information on the Masterclasses website

Have questions about How to start your own street food business? Contact Guardian Masterclasses

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When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Tuesday, January 30, 2018 from 6:30 PM to 9:30 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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How to start your own street food business
Things to do in London Class Food & Drink

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