How to Structure Your Digital Marketing Skills & Team for Success: Swaffham...

Event Information

Share this event

Date and Time



The Green Britain Centre

Turbine Way



PE37 7HT

United Kingdom

View Map

Event description


Building an SEO, PPC & Google Analytics Strategy

This intensive half day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online across the range of digital marketing channels.

This is a great opportunity to access enterprise level training through the partnership with Footprint Digital.

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact. This is designed for SMEs targeting growth in particular.

Course Level

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.


The course covers the following topics:

  • Management - How to structure your marketing department for success online

  • Strategy - How to define goals and objectives

  • SEO - How to make Google Love Your Website

  • PPC - How to make the most of Google Adwords

  • CRO - How to improve your website conversion rate

  • Analytics - How to make better business decisions every time

Desired Outcomes From the Course:

  • Greater confidence in where to invest budgets to make the most of the digital space

  • Clarity on how all of the different methods of marketing online fit in

  • Foundations understanding of the principles of effective SEO, PPC and CRO

  • How to make the most of Google Analytics

  • Enthusiasm and excitement

Agenda for the Day:

9:15 - Registration, Tea & Coffee

9:30 - 9:45 Welcome, H&S & Growth Hub 'Who are we and how can we help'

9:45 – 9:55 Keynote Welcome - "What is better than Love? (The power of data and how to harness it.)" - Analytics/ CRO

9:55 - 10:15 - "How to structure your marketing department for success"

10:15 - 10:45 - "How to define Goals and Objectives for your marketing campaign"

10:45 - 11:05 - Tea, Coffee and Snacks

11:05 – 11:30 - "How to make Google love your website" - SEO

11:30 - 11:55 - "How to get the most out of Google Analytics" - Google Analytics

11:55 - 12:25 - "10 Steps That Ensure Adwords Success" - PPC

12:25 - 12.45 - "How to create killer A/B tests that dramatically increase your website conversion rate" -

12:45 - 13:00 - Q & A

About the Presenter/Trainer: Tom Bowden, Director of Footprint Digital

As a member of the elite Google Analytics Certified Partner network Tom Bowden and the team at Footprint Digital Ltd help companies make more money online through SEO, PPC and Conversion.

A strong believer that businesses can do better and an advocate for continuous testing Tom helps companies improve their online experience and increase customer satisfaction. Using a unique and innovative testing methodology his team of experts not only generate significant revenue growth for their clients, but, also, forge a new path for how websites should be built.

Tom shares results from the numerous tests he has run and helps you make better decisions to ensure your business thrives online. He has a wealth of experience and has developed global strategies for the likes of Sony, Motorola and Cartoon Nework, as well as localised strategies for small and medium sized businesses that are hungry for growth.

Tom is the person to talk to if you are interested in understanding the most effective way to invest online (Google Analytics), generating business through Google Adwords (PPC) and improving the conversion rate of your website (CRO).


I want to book for more than one person from my company?

Due to the popularity of these events we are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in first come, first served basis to offer another ticket.

What are my transport/parking options for getting to and from the event?

Parking is available on site but is also a 5 minute walk from the town.

Travel from Norwich, Kings Lynn and Peterborough on the X1 service. Call First Bus 08456 020121 or visit the First Bus Website for more information.

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on eventbrite according to eventbrites terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission.

Any paperwork completed by you for the course is yours to keep unless you wish the trainer or the Growth Hub to hold these for you, for which we will ask you to sign

Share with friends

Date and Time


The Green Britain Centre

Turbine Way



PE37 7HT

United Kingdom

View Map

Save This Event

Event Saved