How to talk to AI and getting better results

This talk gives people a clear, practical understanding of how to get better results from AI without any technical setup or hands-on work. Instead of focusing on tools or hype, the session uses a simple idea everyone recognises: how you brief someone who’s new to your world.

To make it engaging, the talk introduces “Bob” — your fictional new starter. Bob works fast, but he doesn’t know anything about your business until you explain it. You then walk the audience through a live example using a travel itinerary, showing how each small piece of information changes the quality of Bob’s output. As the steps build, the audience can see exactly why AI sometimes gives vague answers and how to fix that with clearer communication.

The key message is straightforward. Prompting isn’t a technical skill. It’s the same communication people use every day when training a new colleague: explain the task, describe who it’s for, provide context and define what good looks like. AI works the same way.

The talk leaves the audience with a simple structure they can use straight away. No jargon. Just a practical, memorable way to brief AI that fits naturally into their existing work.