How to Target Your True Consumer & Stay Relevant in the New Normal
Event Information
About this Event
This session is for you if you’re a fashion brand owner or marketing professional, asking any of the following questions:
• How do I grow my customer base in these challenging times?
• How do I predict and adapt to my customers’ changing needs?
• How do I stay relevant to and understand customers in different markets?
• How do I provide the products customers will want to buy?
MEET THE REAL PERSON BEHIND THE DATA
Now more than ever, consumers are looking for products with longevity and meaning. Your first step to delivering these products is getting to know your real consumer.
In the session you’ll learn how to:
- Stay relevant to your clients in these challenging times
- Go beyond the numbers and identify the real person behind consumer data
- Tap into customer needs to create the products they want to buy
- Increase your customer base (even if you don't yet know who to reach out to)
GET TO KNOW YOUR CONSUMER NOW - AND IN THE FUTURE
Your consumer’s wants and needs are constantly evolving. You need the right consumer trend insights and market information to align your brand with them.
This event will also explore:
- Methods of predicting future consumer mindsets and realising what consumers want before they do
- The importance of sustainability and meaning to future consumers
- How to remain in-the-know about market trends during a time of rapid change and uncertainty
ABOUT THE PRESENTER
We are Trendstop. We’re a leading trend innovation agency for the fashion and lifestyle industries. We specialise in market trends and future consumer insights.
From independent designers to global retail giants, Trendstop works with some of the world’s most forward-thinking brands. Our expertise helps them stay ahead of the market and turn insights into effective communications and profitable collections.
Are you a fashion or lifestyle brand? We can connect you with your consumer in ways that will help you succeed during the pandemic – and beyond. Save your time, money, and resources, by focusing only on products and communications that will align with future consumer mindsets.
WHAT TRENDSTOP CUSTOMERS SAY
"Trendstop are able to solve complex problems, and their approach works because of their great attention to detail and their capacity to look at things from different perspectives. To be able to do that requires a lot of knowledge and the ability to see solutions.” - Murat K, Head of Buying
“I’ve been working with Trendstop for a few months now, and it has been an amazing experience for me. I have learned so much about so many things, from colors to product naming, and it has really improved my business.” - Natalie Sudit, Owner & Creative Director
“What I like best about Trendstop is you make things actionable. There are good ideas, even sometimes great, but they are just ideas. And people don’t know how to translate them into something they can touch and feel - but that’s what I see you doing." - Xose Manuel Feijoo, Director
BONUS EVENT RECORDING
Your ticket also includes the recording of the session to watch at your convenience.
Get our January new customer discount and attend this event for just €47 to discover these key insights for your brand.
PREVIOUS ATTENDEE FEEDBACK
“Great content, valuable and aligns with what our brand is doing moving forward” - JC
“Thank you Trendstop for a very insightful and refreshing presentation.” – DM
“Thanks to the team for a great session, very insightful!” - JN