How to tell your brand story & sell more, presented by Story Cube (Webinar)

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Necessity is the mother of invention.

In such testing times for families, businesses and other organisations we require all the wit and wisdom available to us to make it through to the other side.

We've helped thousands of organisations explain what they do to help them inspire, pitch and sell with ease. We do that using Story Cube, a simple framework that breaks down the key questions you need to consider when building the foundations of your brand. Maybe now's the time to try it?

Join Story Cube founders Michael Murdoch and Robbie Dale for this webinar where they will introduce how Story Cube - and some time and energy - can help to refine your brand strategy, tell your story and increase sales. This session is delivered in partnership with our good friends at The British Library.

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Key Details...

Time: 10am to 12pm (inc. open Q&A from 11am)

Where: Online via Zoom (link will be sent in advance)

T ickets:

• Can't Attend? Get the resources + recording! - £15 (+ booking fees)
• Live Webinar with Q&A - £95 (+ booking fees)
• The Full Monty - £295 (+ booking fees)

W hen? Last Friday of every month.

Who should attend this session?

• Founders/Owners of businesses, social enterprises and charities.

• Entrepreneurs who want to improve their knowledge of branding, marketing, storytelling and sales.

• People with responsibility for marketing, design or communications.

• Anyone with an idea they want to test, improve, launch and grow.

• Students and freelancers looking to master their craft in branding, marketing and sales.

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Want to know more about the session?

Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding and how you make more sales.

During this interactive webinar, we'll teach you the principles behind successful brands, giving you practical tips to shape your own story without spending a small fortune. You'll get hands-on with your brand, to help you create your strong and succinct story.

Join experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions and see for yourself how you can...

• Improve your creative communications
• Get more customers and make more sales
• Attract the best talent to your team
• Pitch to investors with confidence (and much more!)

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We are proud of our statistics...

Organisations we have worked with...

Story Cube has been delivered to students, startups, social enterprises, charities and established organisations.

Why should you attend?

One company who attended said,

"I’ve attended several workshops at The British Library and this is by far away the best. Thank you!".

Our session has been built on over 30 years combined experience working with hundreds of businesses. So whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

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Here are 6 ways our Story Cube formula can help you...

In this workshop, you’ll learn...

• The six killer questions you need to answer to better tell your story

• How to answer the questions via tips, exercises and examples

• How to articulate your Value Proposition clearly and succinctly

• How to test and validate your ideas about your brand

• How to differentiate your brand and stand out from the competition in the real world

What you'll take away?

You'll leave the session with a downloadable appendix packed full of online resources, case studies, worksheets, videos, templates and other tools to help you with your long term goals. They will make it easier for you to build on the foundations laid down in the webinar once you’re back to work.

Not only that, you'll have started to answer the six key questions that feature in every great brand story and you'll be another step closer to finding more customers, attracting talented team members and securing investment.

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We're here to help entrepreneurs excel...

Over the past decade we’ve worked with businesses, charities and other organisations of all shapes and sizes to develop the structured process we’ll share in this session. The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story and strategy, a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.

Who has attended and tried Story Cube?

We have worked with hundreds of businesses from all sorts of backgrounds including, but not limited to...food & beverage, furniture, technology, creative agencies, co-working spaces, fashion houses, charities, universities, schools, photographers, consultants, property companies, tour companies, edtech, fintech, medtech (any other tech), travel accessories, uniform manufacturers, banks and many more. The oldest business for 700 years old and the youngest was 7 minutes (they chose our workshop to start!).

Your Expert Guides...

Michael Murdoch:

Michael founded The House branding and marketing agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.

Linkedin: https://www.linkedin.com/in/mjmurdoch/

Robbie Dale:

Robbie is a creative director and writer with nearly 20 years experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. He has won more than 50 awards for creativity and effectiveness, is an alumni of the prestigious Marketing Academy scholarship and has helped many organisations - from charities and startups to the likes of Microsoft, Lego and the BBC - connect with their customers in interesting and impactful ways.

Linkedin: https://www.linkedin.com/in/robbiedale

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FAQs

What's the structure of the session?

This is a practical workshop and you’ll start to build your brand story - and have at least the general outline - by the end of the session. We mix things up with ice-breakers, some theory, Q&A, and group discussion so you can learn in various ways. We believe in interactive sessions so you can dive under the skin of branding and come away with practical learning outcomes.

Who should attend this session?

• Founders/Owners of businesses, social enterprises and charities.

• Entrepreneurs who want to improve their knowledge of branding and storytelling

• People with responsibility for marketing, design or communications.

• Anyone with an idea they want to test, improve, launch and grow.

• Students and freelancers looking to master their craft in branding.

Should I come with an idea?

Yes, we expect attendees to be working on or within a business, charity, social enterprise already even if it’s just at the planning stage. Without an idea to apply the thinking to this won’t be as valuable as it should be. However, if you don't have a company or product brand to work on, the same thinking can be applied to your personal brand, which is very important too.

Is this a shortcut to success?

Sadly, no. And if anyone tells you they can offer you such a shortcut they’re either mad, lying (or very soon to be a trillionaire). The workshop teaches you the principles and ‘tricks of the trade’ that, when applied with hard work and perseverance, will give your organisation an unfair advantage over your competition. We are here to share our 30 years of combined knowledge to help you move faster, but it's not a shortcut.

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Key Details...

• Time: 10am to 12pm (inc. open Q&A from 11am)
• Price: from £15
• Where: Online via Zoom (link will be sent in advance)

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Partnership

This session is delivered in partnership with our good friends at The British Library. They have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass, you can access all of these resources for free and get your business ahead of the competition.

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Questions?

See the FAQs for some additional info, or get in touch. (you can email us at michael@thehouselondon.com)

Extra Videos...

• Watch Robbie's Interview with The Startup Van: http://bit.ly/storycubeinterview
• Watch the 2 minute overview for Story Cube: https://vimeo.com/397753049