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How To Think Like A Challenger Brand x White Bear

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An hour long live digital seminar delivered in partnership with White Bear.

About this Event

As many of us now know, Challenger brands and startups are a force to be reckoned with in an age where community reigns supreme and customers value brands that go against the status quo.

Challengers may be small, but they’re mighty. Successful ones can actually transform entire industries. This talk will dissect what makes a challenger brand and how to adopt challenger thinking into your branding and campaigns.

About Kelly Mackenzie

Over 6 years ago, Kelly founded White Bear with the goal of creating beautiful branding with attitude and effective results. Under her creative direction, the award-winning agency has grown year on year and expanded across two countries. Her recent involvement with the Museum of Brands and WhyDesign has also positioned her as a key speaker in the conversation on creating an empowering workplace.

In her career, Kelly has worked with diverse clients including Government Bodies, Large Corporates and SME’s, in sectors from retail to financial services to tech. These include Ford, American Express, Microsoft, Deloitte, Nestle, Unilever, Diageo and Red Bull. Kelly is a visiting lecturer at IADT Dun Laoghaire and sits on the judging panel of the Global Mobius Award body.

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