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How to transform your business for the digital age

Guardian Masterclasses

Tuesday, September 5, 2017 from 10:00 AM to 4:00 PM (BST)

How to transform your business for the digital age

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Ticket Type Sales End Price * Fee Quantity
How to transform your business for the digital age Sep 4, 2017 £249.00 £6.50
* Prices include VAT

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Event Details

Understand the key challenges and leadership strategies for transforming large or medium-sized enterprises for the digital world.

Is your organisation a leader or a follower? Being at the forefront of change is crucial for any business to thrive. If you are a leader or a manager at a large or medium-sized enterprise who wants to drive organisational change and prepare their team for the digital age, join digital expert Neil Perkin for a masterclass on digital transformation and leadership.

The digitally empowered world is bringing new organisational challenges to businesses of all kinds. This masterclass will help you understand how to turn those challenges into opportunities. 

Neil will provide insight into the latest thinking in digital transformation, and the key principles for making your organisation more customer-centric, while empowering innovation, talent and culture to become a true digital native. 

The class will combine theory with practical examples and advice, group exercises and discussion in a fast-paced, interactive environment.

Course content

  • The new contexts of the digital age: competitive, consumer and company – the key trends and shifts impacting businesses and leadership, the nature of digital disruption and how to avoid it

  • The importance of customer-centricity in digital transformation: bringing to life the customer-centric organisation, techniques for establishing fast feedback loops, connecting strategy to execution

  • The role of digital-native practices, processes and culture in driving change: understanding the relevance of agile and lean in innovation and change management, building team and organisational momentum using agile thinking

  • Developing a digital-native organisational culture and leadership: key characteristics of digital-native culture, the importance of autonomy, mastery and purpose, empowering the learning organisation, the digital leader

Tutor profile

Neil Perkin is founder of digital media and marketing consultancy Only Dead Fish. His upcoming book on organisational agility and digital transformation, Building The Agile Business, is published by Kogan Page in April 2017. He is a regular keynote speaker on digital strategy and has been named one of the most influential people in the UK digital industry by the British Interactive Media Association for the past two years. Neil is the co-creator of the Fraggl Twitter curation app.

Full course and returns information on the Masterclasses website

Have questions about How to transform your business for the digital age? Contact Guardian Masterclasses

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When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Tuesday, September 5, 2017 from 10:00 AM to 4:00 PM (BST)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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How to transform your business for the digital age
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