Understand the key challenges and leadership strategies for transforming large or medium-sized enterprises for the digital world.
Is your organisation a leader or a follower? Being at the forefront of change is crucial for any business to thrive. If you are a leader or a manager at a large or medium-sized enterprise who wants to drive organisational change and prepare their team for the digital age, join digital expert Neil Perkin for a masterclass on digital transformation and leadership.
The digitally empowered world is bringing new organisational challenges to businesses of all kinds. This masterclass will help you understand how to turn those challenges into opportunities.
Neil will provide insight into the latest thinking in digital transformation, and the key principles for making your organisation more customer-centric, while empowering innovation, talent and culture to become a true digital native.
The class will combine theory with practical examples and advice, group exercises and discussion in a fast-paced, interactive environment.
The new contexts of the digital age: competitive, consumer and company – the key trends and shifts impacting businesses and leadership, the nature of digital disruption and how to avoid it
The importance of customer-centricity in digital transformation: bringing to life the customer-centric organisation, techniques for establishing fast feedback loops, connecting strategy to execution
The role of digital-native practices, processes and culture in driving change: understanding the relevance of agile and lean in innovation and change management, building team and organisational momentum using agile thinking
Developing a digital-native organisational culture and leadership: key characteristics of digital-native culture, the importance of autonomy, mastery and purpose, empowering the learning organisation, the digital leader
Neil Perkin is founder of digital media and marketing consultancy Only Dead Fish. His upcoming book on organisational agility and digital transformation, Building The Agile Business, is published by Kogan Page in April 2017. He is a regular keynote speaker on digital strategy and has been named one of the most influential people in the UK digital industry by the British Interactive Media Association for the past two years. Neil is the co-creator of the Fraggl Twitter curation app.
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