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How to turn your blog into a brand

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Event description
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester.

About this event

We live in an age of blogs: we go to them for makeup tips, guidelines on starting a business, recipes and even advice on starting our own blog. If you have a blog that you’re looking to expand into a brand, or are considering getting stuck in, you will need to know how best to find your niche and widen your audience.

Enter Charly Lester, award-winning dating blogger and entrepreneur. She will teach you how to build a strong social media following for your site, as well as how to make your content more findable and shareable. You’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships.

Why not take the first step towards becoming a professional blogger? Book your place now and learn how to turn your passion for blogging into a career.

Course Content

  • How to expand the audience for your blog and social media platforms
  • The basics of SEO: searching for keywords, assessing popularity and deciding when to use them
  • Making money from your blog, including the pros and cons of advertising and sponsored content
  • Setting up linked businesses and partnerships
  • Exploring other opportunities, such as public speaking and writing commissions
  • Tips on networking and self-publicity
  • Practical exercises, including sessions where you’ll research the most successful blogs and social media in your area
  • Q&A and group discussion

This course is for ...

  • Anyone interested in getting started with turning their blog from a hobby into a profession
  • Beginner bloggers looking to learn about how to build a following for their site

Tutor Profile

Charly Lester is the cofounder of Lumen, a new dating app for over 50s. She recently received a £3.5m investment from the owner of Bumble, and her previous companies include the international annual Dating Awards; and A League of Her Own, an organisation designed to encourage female entrepreneurship.

Course Details

  • Date: Wednesday 13 April 2022
  • Time: 6pm – 8.30pm (BST)

6pm BST | 7pm CEST | 10am PDT | 1pm EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

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Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.


































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