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How to turn your blog into a brand

Guardian Masterclasses

Monday, February 4, 2019 from 6:30 PM to 9:30 PM (GMT)

How to turn your blog into a brand

Ticket Information

Ticket Type Sales End Price * Fee Quantity
How to turn your blog into a brand   more info Feb 4, 2019 £99.00 £5.11
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Event Details

Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester.

If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this inspiring course, you’ll discover how to find your niche and expand your audience.

Charly will teach you how to build a strong social media following for your site, as well as how to make your content more findable and shareable. You’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships.

Why not take the first step towards becoming a professional blogger? Book your place now and learn how to turn your passion for blogging into a career.


  • How to expand the audience for your blog and social media platforms
  • The basics of SEO: searching for keywords, assessing popularity and deciding when to use them
  • Making money from your blog, including the pros and cons of advertising and sponsored content
  • Setting up linked businesses and partnerships
  • Exploring other opportunities, such as public speaking and writing commissions
  • Tips on networking and self-publicity
  • Practical exercises, including sessions where you’ll research the most successful blogs and social media in your area
  • Q&A and group discussion

Please note attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises.

Tutor profile

Charly Lester is the head judge of the UK Blog Awards. An award-winning blogger, her blog 30 Dates was once Britain’s most popular dating blog and led to a career at the Guardian, Time Out, and the launch of an international dating business. Charly’s advice has appeared in most national newspapers and magazines, she is a regular guest on BBC Radio 4 and she was an expert adviser to Lord Sugar in the finale of The Apprentice. Find Charly on Twitter here.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Have questions about How to turn your blog into a brand? Contact Guardian Masterclasses

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When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, February 4, 2019 from 6:30 PM to 9:30 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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