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How to turn your data and insight into market opportunity

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BFI Stephen Street

21 Stephen Street

London

W1T 1LN

United Kingdom

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PLEASE NOTE THIS EVENT HAS BEEN POSTPONED DUE TO UNFORESEEN CIRCUMSTANCES, A NEW DATE WILL BE ANNOUNCED SOON.

About this Event

PLEASE NOTE THIS EVENT HAS BEEN POSTPONED DUE TO UNFORESEEN CIRCUMSTANCES, A NEW DATE WILL BE ANNOUNCED SOON.

Data and insight are the fuel that makes breakthroughs possible for any business and you probably have access to more data and insight than you know what to do with! Unlocking the power of this data can expose new opportunities and routes to market, uncovering customer problems and unmet needs.

In this Invitation only seminar we will show you how to give your customers what they really want, through understanding their motivations alongside how they behave and crucially how to put all this insight into action that will add benefit to the bottom line.

  • Hear from Michael Johnson who has held senior innovation roles at Orange, Santander, and now Direct Wines, about how to use data and insight to create new products that grow market share.
  • James Burton-Lee, Head of Customer Acquisition and Ecommerce at David Lloyd Clubs, will describe how data-driven insights from econometric modelling have increased efficiency for new member acquisition and streamlined the marketing budgeting process. He also explains how measurement and data has enabled David Lloyd Clubs to evolve their marketing strategy from focussing on short-term acquisition metrics to long-term brand health.
  • Dr Simon Moore, a leading consumer psychologists will show you how behavioural insight can transform the way you speak to your customers.

You will leave this exclusive event with inspirational advice and practical tips that you can put into practise.

PLEASE NOTE THIS EVENT HAS BEEN POSTPONED DUE TO UNFORESEEN CIRCUMSTANCES, A NEW DATE WILL BE ANNOUNCED SOON.

Speakers:

  • 9.00am Registration
  • 9.20am Welcome and Introduction
  • 9.30am Cherie Chambers, Head of Customer Experience, WPNC and Michael Johnson, Group Innovation Director, Direct Wines
  • 10.00am Christian Taylor, Strategy Director, Dr Sarah Faust, Senior Data Scientist, The Kite Factory and James Burton-Lee, Head of Customer Acquisition and Ecommerce at David Lloyd Clubs
  • 10.30am Dr Simon Moore, Chartered Business & Consumer Psychologist, CEO Innovation Bubble
  • 10.50am Q&A Panel
  • 11:00am Close/ networking

PLEASE NOTE THIS EVENT HAS BEEN POSTPONED DUE TO UNFORESEEN CIRCUMSTANCES, A NEW DATE WILL BE ANNOUNCED SOON.

Date and Time

Location

BFI Stephen Street

21 Stephen Street

London

W1T 1LN

United Kingdom

View Map

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